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Case Study

Stone Bridge Imports’ 3x Sales Launching on Amazon.com

300

Revenue growth in 5 months 

500

Orders within 30 days of launching Amazon.com

3

Boost in conversion with listing overhaul 

Company

Ulymar Rocha founded StoneBridge Imports to share the beauty of gemstones with the world. Growing up in a gemstone mining area of Brazil, Uly has been immersed in the world of stones and minerals since he was a kid. It was how his affinity for these natural wonders grew and took root.

So when he moved to Canada and settled in the Waterloo region in 2002, he continued dealing in gems with the help of his wife and son. This was the early beginnings of Stonebridge Imports, now known as one of the largest rocks and minerals wholesalers in Ontario.

Website

https://stonebridgeimports.ca/

Headquarters

Kitchener, Canada

Industry

Crystals, Stones

Services

Amazon Launch 

Amazon Advertising

Creatives + Studio 

Channel Management

Stone Bridge Imports is a wellness brand aimed at improving lives through the use of semi-precious minerals curated by their team of experts. With their deep understanding of all things stone-related they’ve branched out into the crafts vertical which supports artisans in creating unique stone-based pieces from their high-quality Soap Stones.

Challenge

Stone Bridge Imports saw incredble success over the years through their local Kitchener, Ontario stores together with their growing eCommerce website presence but found that its Amazon account wasn’t performing as expected. They know that they have a wide-reaching pool of potential customers in Canada and throughout the USA but sensed they weren’t making enough of an impact on the marketplace to propel their sales.

  • Product Visibility & Education: Images didn’t properly educate the customer on the product and value proposition

  • Restricted Advertising Strategy: Limited resources and data available to understand customer demographics to target or optimize their advertising strategy

  • Inventory & Fulfillment Bottlenecks: Fast-paced growth caused black-out inventory periods due to bottle-neck of Amazon preparation at their own warehouse

“Once we got into the weeds of the Amazon data, the solution was clear. We needed to better educate the customer of the benefits of our unique stones and crytals and then drive more traffic to those product detail pages".
Blair Forrest
Consultant, Strategy

How we helped

Sequence’s team worked with Stone Bridge Imports on an end-to-end solution providing an overhaul from new product photography and optimizing their listings to managing a Paid Media campaign in both Canada & the USA.

We identified a few key factors in influencing customers’ decisions in their specific segment and worked to excel in these areas.

  • Amazon Makeover + Boost Conversions: Redesign of product catalog of compelling product photography & keyword enriched copywriting

  • Amazon.com USA Expansion: Open an entire new customer base in the USA, boosting sales from 0 to over 500+ orders in the first 30 days

  • Boosted Amazon PPC sales with new campaigns: Surged sales in Canada by over 200% with our advanced advertising analytics software

By the Numbers

Through Sequence’s team of experts working to ensure Stone Bridge Import’s success criteria were exceeded, we realized a 3x increase in sales on Amazon.ca, a staggering 2700% sales growth on Amazon.com marketplace launch, and a phenomenal boost in their Amazon Listing’s SEO rank, boosting traffic by over 300% with an overall conversion rate of 23%.

By the end of this project, Stone Bridge Imports had to increase production to meet the demands of its customers.

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