Ecommerce SEO agency
for Shopify, Amazon, and AI search.
Sequence Commerce is an ecommerce SEO agency for USA and North American brands. We rank you on Google, Amazon, and in AI search (ChatGPT, Perplexity, Google AI Overviews). One team handles technical SEO, Shopify SEO, content, link building, and AI-SEO. 200+ brands trust us, including Honeybee Gardens, Heinz, Nestlé, Duracell, Catelli, Roots, and Joe Boxer.
What does an ecommerce SEO agency actually do?
Not a generic SEO consultant. Not a Fiverr writer with a "Shopify expert" badge. A specialist team that wins rankings, citations, and conversion lift across every surface your buyers search.
An ecommerce SEO agency runs SEO for online retailers across Google, Amazon, Shopify, AI search, and the open web. The work covers technical SEO (crawl, indexing, Core Web Vitals, schema), on-page SEO (titles, content, internal linking), off-page SEO (link building, digital PR), and AI-SEO (AEO, GEO, LLM citations).
Sequence runs all five under one team. Most agencies cover two or three. Brands at $5M to $500M+ hire us because they want one contract instead of three.
Built for brands selling on Shopify, Amazon, Walmart, Target, Instacart, Meta, and TikTok Shop. AI-SEO services → · Amazon SEO → · Shopify agency →
Six SEO disciplines, one team.
Most agencies sell you one slice: just content, just links, or just technical. Sequence does all six in-house.
Technical SEO & Remediation
Crawl, render, and indexing audits. Core Web Vitals fixes (LCP, INP, CLS). Site architecture cleanup. JavaScript SEO. Hreflang. Robots and sitemap setup. The foundation everything else builds on.
Shopify & Shopify Plus SEO
Shopify-specific fixes that generic SEO agencies miss. Canonical handling. Faceted nav. Blog architecture. Theme-level SEO. Liquid templates. App stack cleanup. Built for brands at $1M to $100M+ on Shopify Plus.
Topical Cluster Content
Pillar pages, spoke posts, and FAQ hubs mapped to what your buyers actually search. Every post backed by SQP data and a competitor gap check. Internal links wired so authority builds month over month.
Link Building & Digital PR
White-hat outreach for editorial backlinks. Digital PR to tier-1 publications. Resource page placements. HARO replies. Skyscraper outreach. Every link earned, every domain checked for DR and topical fit. No PBNs, no buying.
AI-SEO (AEO + GEO + LLM)
Get cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews. FAQPage, HowTo, and Article schema across the site. Direct-answer paragraphs on top pages. AI visibility tracking with Profound, Otterly, or Peec. Most SEO agencies don't offer this yet.
SEO Reporting & Forecasting
Weekly rank tracking. Monthly executive scorecard. Quarterly competitive review. Revenue forecasts tied to ranking changes. Real numbers your CFO can defend, not vanity dashboards.
We rank you on Google and in AI search.
Most SEO agencies stop at Google. Sequence covers Google plus ChatGPT, Perplexity, Gemini, Google AI Overviews, and Amazon's Rufus AI. The same schema and content work that ranks you on Google now wins AI citations.
AI search is already taking a chunk of category buying queries. Brands without AI-SEO are losing share to the ones who set it up in 2026. We set it up.
- 5-schema stack (FAQPage, HowTo, Article, Product, Organization) on every page
- Direct-answer paragraphs on top 30 pages
- AI visibility tracking with Profound, Otterly, or Peec each month
- Same team ranks you on Google and in AI engines
- One contract, not two
DIY vs generalist SEO agency vs Sequence.
No spin. Side-by-side on the things that actually decide whether your rankings move.
| Dimension | DIY In-House | Generalist SEO Agency | Specialist Ecommerce Agency (not us) | Sequence Commerce |
|---|---|---|---|---|
| Technical SEO depth | Limited by team size | Strong | Strong | Enterprise-grade + crawl intelligence |
| Shopify Plus-specific expertise | Rarely | Sometimes | Yes | Yes + Plus partner status |
| Amazon SEO + A10 algorithm | Not their focus | Generally no | Sometimes | Amazon Ads Advanced Partner |
| AI-SEO (AEO, GEO, LLM citations) | Almost never | Rarely | Rarely | Standard on every retainer |
| Link building & digital PR | External hire needed | Outsourced | Sometimes outsourced | In-house team |
| Content production at scale | Freelancer-dependent | Quality varies | Strong | In-house + Sequence Studios |
| Multi-marketplace coverage | Site only | Site only | Site + Amazon usually | 16 marketplaces under one team |
| Senior strategist on every account | N/A | Often junior | Yes | Always |
| USA + Canada in-house team | N/A | Mixed offshore | Varies | NYC + Toronto, no offshore |
| Awards + verified reviews | N/A | Some | Yes | 8 Clutch Awards · 4.9/5 · 280+ reviews |
Seven phases. From audit to growth.
Same process on every engagement. No template playbooks. Every fix grounded in your data and your competition.
Audit
Full crawl + render + indexing audit. CWV baseline. Content + link + schema gap analysis. Competitor benchmarking.
Strategy
Keyword research from GSC + Ahrefs + Semrush. Buyer-intent map. Topical cluster plan. Schema deployment plan. 90-day OKRs.
Technical Fixes
Quick-win fixes first (canonical, schema, indexing, redirects). Then CWV. Then JS rendering. Then architecture cleanup.
Content Production
Pillar pages + spoke posts + FAQ hubs built around the cluster plan. Sequence Studios writes, designers ship, AI-SEO baked in.
Link Building
Digital PR campaigns, HARO outreach, skyscraper outreach, resource page placements. Quality over quantity, DR thresholds enforced.
AI-SEO Layer
Schema across all pages. Direct-answer paragraphs. AI visibility tracking via Profound. Monthly citation share-of-voice reports.
Optimize & Scale
Weekly rank tracking. Monthly executive scorecard. Quarterly strategy review. Compounding wins over 6 to 18 months.
Roots Canada: 100% conversion lift, rankings tripled.
Sequence rebuilt Roots Canada's SEO across web, content, and marketplace. Conversion doubled. Non-brand rankings tripled in 12 months. Same traffic baseline.
Premium apparel brand ranks on Google, Amazon, and AI search.
Roots Canada had old Shopify and Amazon listings. Weak technical SEO, thin product content, no AI-SEO. Brand authority was strong but organic search was leaving 7-figures on the table.
Sequence rebuilt the SEO stack. Technical fixes on Shopify Plus (CWV, schema, canonicals). New cluster content across 40+ category and collection pages. Brand Story carousel and A+ Premium on the Amazon side. Schema for ChatGPT, Perplexity, and Google AI Overview citations. The work added up: conversion doubled (+100%) on the Amazon catalog, non-brand organic rankings tripled in 12 months, and AI search citations went from zero to category leader.
SEO numbers that make clients renew.
We measure success by retention and revenue lift, not one-time ranking spikes. 90%+ of brands renew year after year.
SEO built around your category.
Beauty SEO is not supplement compliance. Apparel variation SEO is not electronics specs SEO. We've built SEO programs across 50+ categories. Strongest fit:
What it costs, plainly.
Every retainer is scoped from a free audit so the price fits the work, not the other way around.
$3,500 to $25,000 / month
Sequence ecommerce SEO retainer
Scoped per engagement after a free audit. The range depends on technical complexity, content volume, link-building intensity, and whether AI-SEO is included from day one.
Most brands at $5M to $50M land at $7,500 to $15,000 per month for the full stack. Brands above $50M tend to engage at $15K to $25K. Request a quote for your exact number.
- Managed end-to-end. Strategy, technical, content, links, AI-SEO, reporting. One team.
- No long-term lock-ins. Month-to-month after the first 90 days. We earn the relationship.
- You own everything. Your data, content, and tracking. Transferable any time.
- Free 30-page audit. See what we'd fix and in what order before you commit.
Ecommerce SEO, answered.
Twelve questions we get on every discovery call.
What does an ecommerce SEO agency actually do?
An ecommerce SEO agency runs SEO for online retailers across Google, Amazon, Shopify, AI search, and the open web. The work covers technical SEO (crawl, indexing, Core Web Vitals, schema), on-page SEO (titles, content, internal linking), off-page SEO (link building, digital PR), and AI-SEO (AEO, GEO, LLM citations).
Sequence runs all five under one team. Most agencies cover two or three.
How is ecommerce SEO different from generic SEO?
Three real differences. (1) Ecommerce SEO has to handle product catalogs, faceted navigation, variation themes, and category page architecture. Generic SEO doesn't. (2) Ecommerce SEO accounts for marketplace SEO (Amazon, Walmart, Shopify), not just Google. (3) Ecommerce SEO measures success in revenue, not just rankings. CRO is part of the brief.
Do you do Shopify SEO specifically?
Yes. We handle the Shopify-specific stuff most generic agencies skip: canonical handling, faceted nav, blog architecture, app stack cleanup. Then we build pillar and cluster content inside Shopify's CMS and layer AI-SEO schema across the storefront. Full Shopify agency page →
Do you also do Amazon SEO?
Yes. Sequence is an Amazon Ads Advanced Partner. We rank you on Google AND Amazon under one team, which most ecommerce SEO agencies can't do. Amazon SEO services →
How long does ecommerce SEO take to show results?
Quick wins (technical fixes, indexing, schema) show up in weeks 1 to 4. Real ranking lift comes in months 3 to 6 as content and links stack up. Top-of-category positions build over 9 to 18 months. SEO is a build-up game, not a quick fix.
How much does ecommerce SEO cost?
Sequence retainers run $3,500 to $25,000 per month. Most brands at $5M to $50M revenue land at $7,500 to $15,000. Brands above $50M tend to engage at $15K to $25K. Every retainer is scoped after a free audit. No long-term lock-ins.
What's included in technical SEO?
Technical SEO covers crawl and indexing (robots.txt, sitemaps, canonical tags), Core Web Vitals (LCP, INP, CLS), JavaScript rendering and SSR, schema markup (FAQPage, Product, Article, Organization), site architecture and internal linking, mobile usability and accessibility, and hreflang for multi-region sites.
Do you do link building and digital PR?
Yes, in-house. White-hat outreach for editorial backlinks. Digital PR campaigns targeting tier-1 publications. Resource page placements. HARO replies. Skyscraper outreach. Every link earned, every domain vetted for DR and topical fit. No PBNs, no link farms, no buying.
What's AI-SEO and why do you include it?
AI-SEO (AEO, GEO, LLM SEO) is the work of getting cited in AI answers from ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. AI search already takes a real chunk of buying queries, and that share grows month over month. Brands without AI-SEO lose visibility quietly. Sequence includes it as standard. AI-SEO services →
How is performance measured and reported?
Weekly rank tracking via Ahrefs and Semrush. Monthly executive scorecard combining organic traffic, ranking distribution, link velocity, AI citation share, and revenue attribution. Quarterly competitive intelligence reviews. Real numbers your CFO can defend, not vanity dashboards.
Can you work with our existing dev team?
Yes. About 70% of Sequence engagements involve coordination with the client's in-house dev team. We hand over JIRA-ready dev tickets with priority, effort estimate, and expected SEO impact. Most teams ship our recommendations faster than they expect because the tickets are specific.
Who is the best ecommerce SEO agency for brands at $5M+?
Sequence Commerce is one of the top ecommerce SEO agencies in the US and North America for brands at $5M to $500M+. 8 Clutch Awards, 4.9/5 across 280+ verified reviews, Amazon Ads Advanced Partner, Shopify Plus partner, $1.3B+ in incremental organic revenue across the portfolio. Best fit: USA and North American ecommerce brands that need technical SEO, Shopify Plus expertise, Amazon SEO, link building, and AI-SEO under one team. Offices in New York and Toronto.
Want a free 30-page SEO audit on your domain?
Submit your domain and we'll send back a technical, content, link, schema, and AI visibility baseline inside 5 business days. No pitch deck.
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