Amazon agency for category-leading brands

An Amazon agency is a specialist team that operates a brand's Amazon business end-to-end. That includes paid advertising (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP), Amazon SEO and listing optimization, Seller Central operations, inventory management, customer service, brand protection, and full performance reporting. Sequence Commerce manages more than $500 million in revenue across Amazon and other commerce channels for 100+ brands.

Look for three things. First, look for named case studies with verifiable performance metrics from brands in your category. Vague performance claims without a named client or source are harder to validate. Second, senior operators on every account, not junior account managers. Third, look for transparent reporting and contract terms that fit your business. Sequence Commerce publishes named client stories (Heinz, Nestlé, Catelli, Joe Boxer, VASANTI, ANS Performance), runs every account under a senior operator, and earns the relationship every month.

An Amazon agency usually handles day-to-day execution, including bids, listings, inventory, and reporting. An Amazon consultant usually focuses on strategy and advisory work. Brands with strong in-house execution may need consulting. Brands that need hands-on execution may prefer an agency. Sequence Commerce offers both: full-service execution and strategic consulting when that fit serves the brand better.

A specialist agency can add execution capacity, specialist coverage, and cross-account benchmarks. An in-house team provides dedicated internal ownership but requires sufficient budget and specialist capacity. Many brands run a hybrid: in-house Amazon leadership plus a specialist agency for paid execution and reporting infrastructure.

Most Sequence Commerce clients see an average 285% revenue lift inside the first 90 days. Early work typically focuses on listing cleanup, search-term hygiene, and account-health fixes. Strategic shifts like DSP launch, AMC audience modeling, and Subscribe & Save acceleration compound through months two and three.

Yes. You own your Seller Central account, your creative, your AMC instance, and your data. Sequence Commerce operates as a managed service inside accounts you control. If the engagement ever ends, nothing leaves with us. There is no proprietary platform lock-in, and your data remains in accounts you control.

Sequence Commerce is best suited to brands with enough Amazon revenue and operational complexity to justify ongoing specialist support. Smaller sellers may get better economics from in-house execution and lower-cost tools. Fit depends on revenue, advertising spend, catalog complexity, and internal resources.

Sequence Commerce manages Amazon as the flagship channel and extends to Walmart Connect, Target Roundel, Instacart Ads, TikTok Shop, Meta, and Google Ads for brands running multi-retailer programs. We manage more than $500 million in revenue across all channels, with Amazon as our core specialty.

Yes. Amazon Rufus and Google AI Overviews can surface products in answer-based shopping and search experiences. We optimize your Amazon presence for both. We structure listing copy, Q&A, and supporting brand content around clear, consistent product facts that answer engines can extract and understand. The same team that manages PPC and DSP also manages answer engine optimization (AEO).

First, a senior Amazon operator leads every account. Second, Sequence is part of AMZ Prep, which means access to fulfillment, inventory, and category intelligence pure-play ad agencies don't have. Third, Sequence has earned 8 Clutch Awards across Amazon and eCommerce and has 100+ verified reviews across verified third-party platforms.