The Amazon agency built for category leaders.

An Amazon agency is a specialist team that operates a brand's Amazon business end-to-end. That includes paid advertising (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP), Amazon SEO and listing optimization, Seller Central operations, inventory management, customer service, brand protection, and full performance reporting. Sequence Commerce manages $500M+ in Revenue Managed across 100+ brands.

Look for three things. First, named case studies with hard numbers from brands in your category — vague "increased sales 30%" claims without a named client don't count. Second, senior operators on every account, not junior account managers. Third, transparent reporting and month-to-month flexibility. Sequence Commerce publishes named client stories (Heinz, Nestlé, Catelli, Joe Boxer, VASANTI, ANS Performance), runs every account under a senior operator, and earns the relationship every month.

An Amazon agency operates the account day-to-day: bids, listings, inventory, reporting. An Amazon consultant advises strategy but typically doesn't execute. If you have an in-house team that needs strategic direction, hire a consultant. If you need execution — daily bid management, weekly reporting, hands-on listing rebuilds — hire an agency. Sequence Commerce offers both: full-service execution and strategic consulting when that fit serves the brand better.

A specialist agency wins on speed to impact, team continuity, and benchmark data from 100+ similar brands. An in-house hire wins on dedicated focus once you are large enough to afford a senior Amazon lead — typically at $50M+ in Amazon revenue. Many brands run a hybrid: in-house Amazon leadership plus a specialist agency for paid execution and reporting infrastructure.

Most Sequence Commerce clients see an average 285% revenue lift inside the first 90 days. Structural improvements — clean listings, search-term hygiene, account-health fixes — typically show inside week one. Strategic shifts like DSP launch, AMC audience modeling, and Subscribe & Save acceleration compound through months two and three.

Yes. You own your Seller Central account, your creative, your AMC instance, and your data. Sequence Commerce operates as a managed service inside accounts you control. If the engagement ever ends, nothing leaves with us. No proprietary platform lock-in, no data hostage.

Sequence Commerce is built for brands generating $1M to $250M in annual Amazon revenue. Sellers doing under $10K per month typically can't justify a full-service agency yet — DIY plus low-cost tools delivers better ROI at that stage. Once you cross $10K monthly, the right agency starts paying for itself inside 60 to 90 days.

Sequence Commerce manages Amazon as the flagship channel and extends to Walmart Connect, Target Roundel, Instacart Ads, TikTok Shop, Meta, and Google Ads for brands running multi-retailer programs. We manage $500M+ in Revenue Managed across all channels, with Amazon as the depth specialty.

Yes. Amazon Rufus and Google AI Overviews are pulling product recommendations directly into shopper answers, and both surfaces are growing every quarter. We optimize your Amazon presence for both. Listing copy is structured for AI extraction, Q&A blocks pre-empt the questions Rufus surfaces, and off-page citation work builds the third-party mentions AI models weight when they choose which brands to name. Same team that runs your PPC and DSP handles the AI-SEO layer, so nothing gets fragmented.

Three things. First, every account is led by a senior Amazon operator with $10M+ in spend experience. Second, Sequence is part of AMZ Prep, which means access to fulfillment, inventory, and category intelligence pure-play ad agencies don't have. Third, 8 Clutch Awards across Amazon and eCommerce and 280+ verified reviews on G2, Clutch, and Trustpilot. Transparent, named, accountable.