The Amazon × TikTok growth program for brands ready to compound.
Most agencies sell one channel and hope. Sequence runs Amazon and TikTok as one integrated system: TikTok creates discovery, Amazon converts, attribution closes the loop, and organic rank compounds. We manage $500M+ in marketplace revenue and hold official partnerships with both TikTok for Business and Amazon Ads.
What is an Amazon and TikTok growth program?
Not TikTok ads. Not Amazon SEO. One engine that runs both as a single system, with attribution closing the loop.
An Amazon and TikTok growth program is a managed-service engagement where one team runs TikTok Shop, TikTok Spark Ads, creator partnerships, Amazon advertising, Amazon SEO, and cross-channel attribution as a single integrated system. The goal isn't TikTok performance or Amazon performance in isolation. It's the compounding effect when one feeds the other.
Why integration matters. Take a typical sequence: a TikTok video drives 50,000 views, and 2,000 of those viewers search for the product on Amazon rather than clicking the link in bio. Without attribution stitching, the agency running TikTok ads records a failed campaign and the Amazon agency records a lucky organic spike. When separate vendors run each channel, the channel mix looks worse than it is.
Sequence holds official partnerships with both TikTok for Business and Amazon Ads, and measures TikTok-to-Amazon conversion paths through the Amazon Attribution API.
Single-channel agencies leave money on the table. Here is the comparison.
The same creator content, ad spend, and product get measured differently depending on whether one team or two runs the channels.
| Capability | Amazon-Only Agency | TikTok-Only Agency | Sequence Integrated |
|---|---|---|---|
| Runs TikTok Shop | No | Yes | Yes |
| Runs Amazon PPC + DSP | Yes | No | Yes |
| Creator network access | No | Limited, and typically rented per campaign | Yes |
| Halo attribution: TikTok exposure to Amazon purchase | Blind | Blind | Amazon Attribution + AMC |
| User-generated content (UGC) repurposed across channels | No source content | TikTok only | TikTok → Amazon SBV → Storefront |
| Amazon listing sync (so TikTok traffic converts) | Yes | No control | Yes |
| Unified weekly reporting | Amazon only | TikTok only | Full-funnel single dashboard |
| Single point of accountability for both channels | No | No | Yes |
The Sequence Program: TikTok feeds Amazon. Amazon feeds TikTok. Repeat.
What services are included in the Amazon and TikTok program?
Every service below sits inside the integrated growth program. Nothing is bolted on or outsourced. Same Slack channel, same stand-up, same KPIs.
TikTok Shop Management
Full TikTok Shop seller-center management: catalog setup, product compliance, fulfillment routing, TikTok Shop ads, affiliate program management, creator collab approvals. The marketplace half of the program.
- Catalog and listing optimization for TikTok Shop discovery
- TikTok Shop affiliate program management (recruit, brief, payout)
- Spark Ads and Live Shopping campaign management
- FedEx and Fulfilled by TikTok Shop integration support
- Weekly Shop dashboards covering gross merchandise value (GMV), average order value (AOV), and repeat purchase rate
Creator Network Access
Creators across beauty, food, tech, lifestyle, wellness, and consumer packaged goods (CPG). We hand-select them per campaign, brief them through our content team, and contract usage rights up front.
TikTok Spark Ads
Spark Ads amplify a creator's organic post to a paid audience, and the original social proof (likes, comments, shares) stays attached to the post.
Paid amplificationAmazon PPC + DSP
Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brands Video, plus full demand-side platform (DSP) coverage. This catches the discovery traffic TikTok creates and feeds it through the conversion funnel.
Sponsored + DSPAmazon Listing & SEO
Titles, bullets, A+ Content, Storefront, and backend keywords, all synchronized with the TikTok creative so traffic that lands actually converts.
Amazon organic SEOCross-Channel Attribution
Amazon Attribution API, TikTok Pixel, and Amazon Marketing Cloud (AMC) for halo measurement. See how TikTok views convert to Amazon purchases across Amazon Attribution's 14-day post-click window, rather than last-click only.
AMC · Amazon AttributionUGC Repurposing
We repurpose winning TikTok creator content: uploaded to Amazon as Sponsored Brands Video, embedded on the listing, used in Storefront tiles, and syndicated to Meta and Walmart Connect. One creator brief, multiple deliverables.
Sponsored Brands Video · Storefront · Meta · WalmartUnified Weekly Reporting
One dashboard covering TikTok GMV, Amazon revenue, halo attribution, creator performance, and channel mix. Formatted for brand-side stakeholders. No logging into three platforms to find the truth.
Single source of truthHow does Sequence pick TikTok creators for a brand?
Our content team selects creators based on what converts in your category, from 4M-follower accounts down to 5K-follower niche micro-creators.
How does attribution work between TikTok and Amazon?
Sequence stitches Amazon Attribution, Amazon Marketing Cloud (AMC), and the TikTok Pixel into one measurement layer. AMC access requires an Amazon onboarding process that most agencies have not completed. Sequence has.
Cross-channel attribution is the structural reason an integrated program outperforms single-channel agencies on the same campaign. When a shopper sees a TikTok video on Monday, searches the brand on Amazon on Thursday, and buys on Sunday, three different systems claim or deny credit. Get attribution wrong and the program looks unprofitable. Get it right and you see the real return on ad spend (ROAS).
Sequence operates the full attribution stack: Amazon Attribution API (proves TikTok-to-Amazon conversion paths), Amazon Marketing Cloud (AMC), which measures halo lift on organic Amazon ranking from off-Amazon paid media, TikTok Pixel plus lift studies (proves TikTok purchase incrementality), and a Klaviyo and Triple Whale bridge for direct-to-consumer (DTC) overlap reporting. Sequence completed Amazon's AMC onboarding process, which is required before an agency can query AMC data on a client's behalf.
What are the four stages of a Sequence engagement?
The same program structure as every Sequence engagement, adapted for the Amazon and TikTok integration.
Audit
Full audit of your current Amazon advertising, Amazon listings, TikTok presence, and creator usage. We tell you what's working, what's broken, and what cross-channel money you're leaving on the table. Free, no pitch.
Plan
Integrated 90-day roadmap: creator briefs, Spark Ads budget, TikTok Shop catalog, Amazon listing sync, attribution stack setup. You see where every dollar goes before we spend any of it.
Activate
Creator outreach, briefing, and content production. Spark Ads + Amazon PPC + DSP go live. TikTok Shop catalog + Amazon listings synced. Attribution stack stitched. Single weekly dashboard live.
Optimize
Double down on winning creators. Cycle out underperforming ones. Reallocate spend across TikTok Shop, Spark Ads, and Amazon PPC weekly. Quarterly business review on the full-funnel ROAS.
Which brands run Amazon and TikTok through Sequence?
A sample of the brands we've activated across both surfaces.
Full marketplace rebuild plus TikTok creator activation across lifestyle and apparel categories, run by one team on one integrated program.
Amazon and TikTok agency: your questions answered
What is an Amazon and TikTok agency?
How does TikTok drive Amazon sales?
What's the difference between TikTok Shop and TikTok Spark Ads?
What's the TikTok Shop affiliate program?
How does attribution work between TikTok and Amazon?
Do I need both Amazon and TikTok to work with Sequence?
Can Sequence work with my existing Amazon agency?
How do you select creators for a brand?
Is Sequence an official TikTok for Business partner?
Ready to run Amazon and TikTok as one program?
Free integrated audit. We will show you what your current channel mix is leaving on the table: TikTok halo to Amazon, Amazon halo to TikTok Shop, and the attribution gaps that hide both.
Get a free audit →