Canada Amazon advertising agency

Smarter Ads, Bigger Profits.

Sequence Commerce goes beyond Amazon advertising—we shape the evolution of your brand with every campaign. Our customized advertising strategies are designed to capture your brand’s essence and maximize its impact in the Canada market at every stage of the sales funnel.

Amazon advertising agency

Professional Amazon Advertising Agency in Canada

Scale your Amazon business in Canada with the right expertise and strategic support from our Amazon advertising agency. We specialize in end-to-end solutions, including data-driven PPC management services, SEO-optimized content that enhances visibility, high-converting creative services, and seamless strategies for sustainable growth. 

Newbie or Seasoned Seller, we cater to both

Considering Selling on Amazon? Let us help you out

Just started out? Allow us to ease you into the right approach to selling, advertising on Amazon with expert support. As an experienced Amazon Advertising Agency, we’re here to guide you in every step of the way and help you scale from the very first day!

Strategic PPC Campaign Setup

Strategic PPC Campaign Setup

If you are a newly registered seller, navigating the complexities of PPC campaigns can be a bit of a hassle to begin with. We craft Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with strategic keyword targeting, ensuring your products gain visibility and momentum in the competitive Canadian market.

Data-Backed Keyword & Competitor Analysis

Data-Backed Keyword & Competitor Analysis

With the rising competition on Amazon marketplace, it’s a given that you need to find ways to stand out from the crowd and create your own identity. With advanced tools and granular competitor analysis, we can find the gaps and stay ahead in the marketplace. By incorporating high-intent keywords, and search terms, we would be doing everything to strategically position your brand for success right from the start.

Optimized Product Listings for Ad Relevance

Optimized Product Listings for Ad Relevance

Ads lack relevance when product listings aren’t up to the market standards. Hence, we optimize your titles, bullet points, and A+ Content to align with Amazon’s A9 algorithm. This implementation goes beyond boosting organic rankings and maximizing the impact of your ad spend to drive real sales. This way, listing by listing, we ensure that every ad dollar translates into conversions.

Smart Budget Allocation & Bid Strategy

Smart Budget Allocation & Bid Strategy

Amazon offers smart budget allocation and bidding strategies to refrain from the guess-work or wasted ad spend. With the help of Amazon’s Dynamic Bidding and Rule-Based Adjustments, we can ensure that we maximize conversions while minimizing costs. This approach allows us to allocate your budget effectively, avoiding overspending on underperforming keywords and wasting your precious ad dollars.

Amazon ads experts team meeting image
Already Selling?

Let’s refine your approach for real growth.

As an existing seller, scaling in a saturated marketplace can use a bit of guidance and push. As an Amazon Advertising Agency, let’s help you through.
01
Advanced Campaign Segmentation & Scaling

As an Amazon seller, with time you may need to scale to see your business grow. With our support, Cross-Channel Advertising for Brand Expansion would pan out with utmost ease. Our Amazon Advertising Agency’s structured, multi-layered campaigns incorporate ASIN targeting, brand defense, and category-based ads to enhance efficiency and drive higher return on ad spend (ROAS).

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Efficient Audience Targeting & Retargeting

With the growing dynamic of Amazon, it is very vital to keep up with new audiences and cater to their trending needs irrespective of how long you have been selling on the platform. By utilizing Amazon DSP, we develop tailored audience segments, retarget previous visitors, and capitalize on lookalike audiences to boost conversion rates effectively.

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Granular Performance Analytics & Real-Time Optimization

As an existing seller, you will have a good amount of historical data that always comes in handy. With historical and current metrics, we analyze RoAS, ACoS, TACoS, CVR, and CTR to optimize your campaigns in real-time. We also engage in ongoing bid adjustments and refine negative keywords to improve efficiency in your campaigns

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Cross-Channel Advertising for Brand Expansion

Expanding your brand to multiple channels is what we initiate. We seamlessly integrate Amazon PPC with external traffic sources like Google Ads and social media retargeting to drive sustained growth and expand your reach beyond the marketplace.

These are the services we offer as a Full-Service Amazon Ad Agency In Canada

Services Offered for Canadian Amazon Sellers

PPC Ad Campaigns

By studying your brand on the whole and understanding its USP, we craft tailored Amazon ad campaigns for Sponsored Products, Sponsored Brands, and Sponsored Displays. Our approach uses Brand Analytics and advanced bidding models to secure the best ad placements to achieve maximum ad relevancy. We implement high-intent, short-tail, and long-tail keywords using precise keyword targeting to capture the most relevant traffic. We refine audience segmentation through behavioral insights, purchase history, and demographic data, ensuring your ads reach the right shoppers. 

Product Listing

A product listing is as equal to a physical store that you would want to decorate beautifully to grab maximum attention. A well-optimized listing is the foundation for visibility on Amazon. High-converting, keyword-rich content for product titles, bullet points, and descriptions are the only way to be in favor of Amazon’s A9 algorithm and buyer intent. We improve product discoverability through strategic keyword placement and persuasive messaging. Beyond content, we use high-quality images, A+ Content, and brand storytelling to create a compelling shopping experience that boosts brand engagement and trust.

Account Management

We understand that running a successful Amazon business demands constant monitoring and strategy optimization. As an Amazon Advertising Agency, we go beyond ads and analyze your account in-depth to uncover missed revenue opportunities. We also fine-tune your on-going advertising strategies for maximum profitability. As your one top full-service Amazon ad agency, our services include everything from campaign refinements and bid adjustments to listing optimizations and inventory planning. We ensure every aspect of your business runs seamlessly and drives consistent ad performance, boosts paid sales, and sustains long-term revenue growth.

A+ Content

A+ content is like the best aisle at a shopping market. 

How you position your brand and the efforts that go into it decides how customers perceive, trust, and engage with your products. We create high-impact A+ Content that delivers strong storytelling and brand-oriented messaging.

Our approach ensures your product detail pages grab attention, resonate with your audience, build trust, and drive conversions. We integrate engaging banners, comparison charts, lifestyle imagery, and more. With strategic keyword placement and conversion-driven design, we elevate your brand authority, enhance customer experience, and ultimately boost your performance on Amazon.

DSP

Amazon DSP opens up a whole new opportunity to run high-impact display and video ad campaigns. Through advanced audience segmentation and Amazon’s first-party data we target high-intent shoppers purely based on behavioral insights, demographics, and shopping patterns of shoppers. Our retargeting strategies re-engage past visitors and cart abandoners, maintaining a top-of-mind approach and improving customer retention rate. Additionally, we also drive external traffic with off-Amazon ad placements across premium websites, apps, and streaming services. This creates a full-funnel advertising strategy that maximizes conversions and long-term growth.

Brand Store

Your Brand Store serves as a complete showcase of your brand’s entire product lineup. When it adds so much impact, we take keen importance in designing visually engaging, strategically structured Brand Stores that enhance product discovery, customer retention, and cross-selling opportunities. For a fully functional Amazon brand store, we make use of compelling visuals and a seamless layout for smooth navigation so shoppers can effortlessly explore your catalog. This would organically lead to higher engagement, increased average order value, and customer retention. Our approach strengthens your brand identity, enriches the shopping experience, and increases customer dwell time.

Brands that trust us

Nestle - Client logo
CATELLI - Client Logo - Sequence Commerce

Essential Metrics We Optimize for Amazon Advertising Success

As a Full-service Amazon ad agency, these are the key metrics we optimize!

TACoS

TACoS

We strongly believe that the purpose of ads is to enhance your sales, not be the sole reason for all your sales. We implement a strategy that reduces the dependency on ads. By optimizing all aspects of your account, we aim to reduce your TACOS and keep it between 5% – 10%.

ACoS

ACoS

We work towards eliminating the concept of wasted ad spend. Our unique campaign structuring ensures a lower ACoS of 10% – 25% while maintaining high product visibility.

ROAS

ROAS

We aim and work towards achieving the highest ROAS of 3.0+ by targeting the right keywords, incorporating negative keywords, and targeting relevant demographic audiences.

Conversion Rate

Conversion Rate

We’ll crack the code to achieve maximum clicks to get conversions. We would present your brand with a well-optimized product detail page with high-intent keywords in titles, bullet points, and descriptions can lead to a higher conversion rate of 8%+.
Unsure of what solutions best fit your needs? We’re here to guide you

Unsure of what solutions best fit your needs? We’re here to guide you

Contact Us

Amazon Categories We Handle as part of our Full-service Amazon ad agency

  • Amazon Devices & Accessories
  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Automotive Parts & Accessories
  • Baby Products
  • Beauty & Personal Care
  • Books
  • CDs & Vinyl
  • Cell Phones & Accessories
  • Clothing, Shoes & Jewelry
  • Collectibles & Fine Art
  • Computers & Accessories
  • Electronics
  • Garden & Outdoor
  • Grocery & Gourmet Food
  • Handmade
  • Health & Household
  • Home & Kitchen
  • Industrial & Scientific
  • Luggage & Travel Gear
  • Movies & TV
  • Musical Instruments
  • Office Products
  • Patio, Lawn & Garden
  • Pet Supplies
  • Software
  • Sports & Outdoors
  • Tools & Home Improvement
  • Toys & Games
  • Video Games
  • Watches
  • Wine

EU/UK Amazon Marketplaces We Support

Selling on Amazon would eventually mean expanding your reach to customers, irrespective of where they shop. Our full-service Amazon ad agency manages ad campaigns across the US, UK, Canada, Australia, Ireland, and key European markets like Germany, France, and the Netherlands

We tackle and navigate Amazon’s global ecosystem with precision and ease. With localized content, competitive pricing strategies, region-specific PPC advertising, and logistics optimization we curate a strategy that works best. Let’s scale your Amazon business worldwide, seamlessly and profitably!

12

Global Offices

100

Marketplaces

60

Countries we help you sell in

Why Choose Sequence Commerce for your Amazon Advertising Agency

More Than a Full-service Amazon ad agency, A Partner in Your Amazon Success

Expertise

We understand your brand goals and Amazon’s working dynamics. Combining these factors with years of experience navigating Amazon’s evolving ad landscape, we believe we can bring the change you are hoping for. We wish to see that our contribution has led to your brand growing to soaring heights.

Long-term Growth

For sustained growth and success on Amazon, finding quick fixes will only lead to temporary profits.  For exponential revenue, we aim to scale your business by meeting all the requirements. This approach ensures continuous growth of your Amazon business.

Dedicated Account Management and Support

Our way of working is pretty straightforward. We aim to work in partnership rather than a client-service dynamic. We shall appoint a dedicated account manager who will be providing ongoing strategy optimization, and proactive campaign adjustments to keep your sales growing. This personalized approach allows us to be part of the entire journey.

Multi-Marketplace Expansion Expertise

We are your one-stop  Full-service Amazon ad agency, as we help brands like you seamlessly expand into Amazon’s international marketplaces. Our team implements localized strategies, compliance, and efficient ad-spend across multiple regions to exponentially grow your brand with hands-on guidance in Global selling.

Simultaneous Organic Boost

With quality ads being run on your account, we will drive traffic that turns into conversions and eventually customer retention. We improve organic rankings, increasing your visibility without constantly depending on paid ads and excessive ad spend.



Competitive Pricing

We bridge the gap between affordability and high-impact advertising by delivering top-tier strategies without breaking the bank. Our straightforward pricing ensures you know exactly where your budget goes, helping you achieve maximum returns without overspending.

Testimonials

What Our Clients Have Got To Say

FAQ

Common Questions asked about Amazon advertising agency in Canada

How do you ensure my Amazon ads are reaching the right audience?

We use advanced audience segmentation, keyword targeting, and behavioral insights to refine your ad strategy. By analyzing shopper intent, purchase history, and search trends, we ensure your ads connect with high-converting customers.

Can you help scale my Amazon ads while maintaining profitability?

Yes! At Sequence Commerce, our strategy focuses on sustainable scaling. We optimize bids, refine targeting, and allocate ad spend efficiently to drive growth without overspending, ensuring a balance between revenue and ACoS.

What advertising formats does your full Full-service Amazon ad agency manage?

Our Full-service Amazon ad agency specializes in Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Whether you need visibility, brand awareness, or remarketing, we tailor strategies to maximize your reach and sales.

Do you optimize both organic and paid strategies?

Absolutely. While we fine-tune your ads for profitability, we also optimize your listings with keyword-rich content, A+ Content, and conversion-focused strategies to boost organic rankings and reduce long-term ad dependency.

How does your Amazon advertising agency compare to in-house management in Canada?

Our team of experts stays ahead of Amazon’s evolving algorithms, trends, and policies. We provide dedicated, data-driven management, allowing you to focus on scaling your business while we handle the complexities of advertising.

If my ACoS is too high. Can you help reduce it?

Absolutely. We analyze your targeting, bidding strategy, keyword relevance, and product listings to identify inefficiencies. Our team optimizes your campaigns, refines audience segmentation, and balances organic growth to bring down ACoS while keeping sales steady.

What key metrics do you track to measure success?

We closely monitor ACoS, ROAS, CTR, conversion rates, and overall sales trends. By analyzing these KPIs, we fine-tune campaigns for better performance and higher profitability.

Can you improve my product’s ranking on Amazon?

Yes! By optimizing your ads, improving keyword relevance, and enhancing your product listings, we increase visibility and improve organic ranking over time.

What if my ad campaigns aren’t delivering results?

If your current campaigns aren’t performing, we diagnose the issues. We find out whether it’s poor keyword targeting, bid inefficiencies, or unoptimized listings. Our Amazon advertising agency implements a strategic overhaul to drive better conversions and maximize ad spend.

We analyze historical data, monitor market trends, and adjust bids and budgets proactively to capitalize on peak seasons, sales events, and holiday shopping surges.

Do you offer customized ad strategies based on my business goals?

Yes, every brand is unique. Our Full-service Amazon ad agency develops personalized ad strategies tailored to your category, competition, and growth objectives, ensuring sustainable success on Amazon.

Does the Canada Amazon program include Rufus and AI Overview optimization?

Yes. Our Canada Amazon service includes AI-SEO across Amazon Rufus, ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. We track your brand’s citation rate and share of voice for [Country]-specific category queries. Same team handles A10 organic ranking, PPC, and AI-search surfaces.

We made it possible. Now go make it happen.