Direct-to-consumer (DTC) fulfillment and Amazon FBA prep. White-label, multi-warehouse, North America.
Most brands manage three to five separate third-party logistics (3PL) relationships: an East Coast warehouse, a West Coast warehouse, an Amazon prep center, a Canada warehouse, and a returns processor. Sequence runs the entire stack as a white-label managed service: 10+ partner fulfillment centers across North America, one bill, one rep, and one service level agreement (SLA). It's included with full account management engagements and available standalone. 1.5M+ units shipped monthly, 99.9% accuracy, 1–2 day shipping to 80%+ of the US and Canadian population.
What is white-label DTC fulfillment?
What is Amazon FBA prep?
This isn't a single 3PL or a single warehouse. It's a managed fulfillment network that keeps operational complexity invisible to your customers and your finance team.
White-label DTC fulfillment is a managed service in which one team operates a network of partner 3PL warehouses on a brand's behalf. That covers pick, pack, ship, returns, inventory, and reporting. Everything runs under the brand's own name. The brand's end customers never see the underlying 3PL stack: packaging, tracking emails, customer service, and returns all carry the brand's name. Sequence handles migration between warehouses, so the brand doesn't renegotiate contracts or rebuild integrations to switch.
Amazon FBA prep is the inbound preparation work required before a stock keeping unit (SKU) can be sent to Amazon's fulfillment centers: poly bagging, Fulfillment Network SKU (FNSKU) labeling, bundling, expiration date marking, hazmat compliance, and FBA inbound shipment creation. Most brands either do this in-house, which is slow and error-prone, or pay a separate FBA prep service on top of their DTC 3PL. Sequence runs both at the same warehouses: DTC pick-pack-ship and Amazon FBA prep. One inventory pool serves both sales channels, with no duplicate stock-holding costs.
Sequence is built for brands shipping 5,000+ orders a month across DTC, Amazon, Walmart, and Target. It's most useful once a brand has outgrown a single-warehouse 3PL but isn't ready to run its own facility. Sequence's white-label fulfillment integrates with Shopify, Amazon Seller Central, Walmart Marketplace, Target Plus, and Recharge subscriptions, all under one operational SLA.
Single-warehouse 3PL vs. multi-warehouse network: what actually changes
Same SKU, same order volume, and same brand across three fulfillment models. Here's what changes when you split inventory across geographically distributed warehouses.
| Dimension | Single-Warehouse 3PL | Multi-Warehouse 3PL (self-managed) | Sequence White-label Managed Network |
|---|---|---|---|
| Number of warehouses | 1 | 3–5 | 10+ across N. America |
| 1–2 day shipping coverage | 30–40% of the US population | 60–70% of the US population | 80%+ of the US and Canadian population |
| Vendors brand has to manage | 1 | 3–5 separate vendors | 1 (Sequence orchestrates) |
| Amazon FBA prep + DTC same warehouse | Usually separate | Sometimes | Yes: one inventory pool |
| Redundancy if warehouse goes down | None. Orders pause. | Yes | Yes. Sequence reroutes automatically. |
| White-label / branded packaging | Sometimes (extra cost) | Per-warehouse setup required | Default, consistent across the network |
| Unified reporting + SLA | Yes | 3–5 different dashboards | Yes: one dashboard, one SLA |
Where are Sequence's fulfillment centers?
Sequence operates a geographically distributed network of partner 3PLs. Your customers never see it. Select UK and EU partner warehouses are available for brands with European DTC distribution.
The Sequence white-label fulfillment footprint
Across the Northeast, Southeast, Midwest, Mountain, West Coast, and Canada. Inventory splits by SKU velocity and geographic demand to cut shipping zone charges while holding 1–2 day delivery to 80%+ of North American consumers.
Inbound, outbound, and returns all run from the same network. Sequence rebalances inventory automatically on a rolling demand signal. When one facility hits capacity or has a service incident, orders reroute to the nearest backup facility with no action from the brand and no visible change for its customers.
Eight services. One team. One invoice.
DTC fulfillment, FBA prep, marketplace prep, and returns, all run across the network as one operational service.
DTC Pick, Pack & Ship
This is the workhorse service. Orders come in from Shopify, BigCommerce, WooCommerce, or custom carts through our partner 3PL order management system (OMS). We pick from the nearest warehouse, pack with branded materials, and ship via the best-rate carrier (FedEx, UPS, USPS, DHL, and regional carriers).
- Order ingestion via Shopify, BigCommerce, WooCommerce, NetSuite, custom API
- Same-day cutoff: 2:00 p.m. local time at each warehouse
- Carrier optimization: cheapest rate that meets the promised delivery date
- Branded packaging + customizable inserts + sample inclusion
- Real-time tracking sync to Shopify and customer email
Amazon FBA Prep
We handle poly bagging, FNSKU labeling, bundling, expiration date marking, hazmat compliance, FBA inbound shipment creation, and FBA carrier coordination.
FBA Prep · InboundMarketplace Prep
We prep for Walmart Fulfillment Services (WFS), Target Plus drop-ship, Wayfair, Best Buy, and Instacart, and we apply catalog-level prep specs per channel.
Walmart · Target · WayfairReturns Processing
Full return merchandise authorization (RMA) workflow: inspect, photograph, decide (restock, refurbish, or dispose), return to inventory, and trigger the refund in Shopify.
RMA · RestockSubscription Fulfillment
We integrate with Recharge, Skio, and Bold for recurring subscriptions. An auto-billing event triggers batched fulfillment, then tracking.
Recharge · SubscriptionsCustom Branded Packaging
White-label everything: branded boxes, custom tape, inserts, thank-you cards, sample inclusion, and gift notes. Set it up once and it stays consistent across the entire network. The brand's customer experience stays uniform whether the order ships from New Jersey or British Columbia.
Branded · Inserts · CustomInventory Management + Forecasting
You get SKU-level safety stock targets, replenishment alerts, multi-warehouse rebalancing recommendations, and demand forecasting tied to your marketing calendar. We don't just hold inventory. We tell you when to reorder and where to position it.
Forecasting · ReplenishmentPerformance Reporting + SLA
Weekly operational dashboards cover on-time in-full (OTIF) rate, ship accuracy, cost per order, returns rate by SKU, and dock-to-stock time on inbound. Monthly performance reviews run against the SLA. Quarterly cost-per-order benchmarking against a single-warehouse 3PL baseline.
OTIF · CPO · SLASequence connects to your existing commerce stack.
Native integrations across 13 platforms, listed below. No middleware and no custom API work.
Brands that scaled fulfillment with Sequence
Sample work across sporting goods, beverage, and consumer hardlines. Real operational metrics from active engagements.
Callaway Golf
Callaway migrated from a single East Coast 3PL to a four-warehouse Sequence configuration and cut average outbound shipping cost per order by 28%, and extended 1–2 day delivery coverage from 35% of the US population to 80%+.
Liquid I.V.
Liquid I.V. consolidated DTC and Amazon FBA prep into one inventory pool across two warehouses, eliminating duplicate stock-holding costs and cutting FBA inbound transit time by 40%.
Duracell Batteries
Duracell runs FBA prep and returns processing through Sequence for the battery category, which requires strict hazmat compliance, expiration date tracking, and high-velocity inbound. Duracell has held a 98.7% in-stock rate across multi-marketplace distribution.
How a Sequence fulfillment engagement works
It runs from a day-one audit through ongoing quarterly optimization. There's no 18-month implementation.
Onboard
We handle catalog ingestion, SKU velocity analysis, the warehouse allocation plan, integrations to Shopify, Amazon, Walmart, and Target, and branded packaging setup. Most brands go live in 4–6 weeks.
Inbound
Inventory moves inbound across the network based on the velocity and geography plan. We receive, put away, photograph, and stage units for first outbound. We track dock-to-stock time from day one.
Operate
DTC orders shipping, FBA prep batches flowing, marketplace prep on cadence, returns processed daily. Weekly operational dashboard, monthly performance review, quarterly cost-per-order benchmarking.
Optimize
Quarterly: SKU velocity rebalancing across warehouses, carrier rate renegotiation, packaging optimization for dimensional (dim) weight, new channel onboarding (when you add Walmart WFS, we're already there).
DTC fulfillment and Amazon FBA prep: common questions
What is DTC fulfillment?
What is white-label fulfillment?
What is Amazon FBA prep?
Is Sequence a 3PL?
Where are Sequence's fulfillment centers located?
How does Sequence DTC fulfillment integrate with Shopify?
Does Sequence handle FBA prep at the same warehouses as DTC?
Can Sequence fulfill orders for brands using their own existing 3PL?
What's the typical onboarding timeline to go live?
Ready to consolidate your fulfillment stack?
The fulfillment audit is free. We benchmark your current cost per order, shipping coverage, and FBA prep workflow against the Sequence multi-warehouse network, then show you where the operational gaps are.
Get a free fulfillment audit →