Ecommerce Google Ads Agency. Built to scale Shopping, Search & Performance Max profitably.
Sequence Commerce is a full-service ecommerce Google Ads agency running Shopping campaigns, Search strategy, Performance Max, Demand Gen, and AI Max for Search for brands at $5K–$500K monthly ad spend. We engineer campaigns around contribution margin and customer LTV — not vanity ROAS — backed by server-side tracking, first-party data, and full multi-channel attribution. $500M+ ad spend managed for 200+ brands including Hasbro, Nestlé, Duracell, Heinz, Roots, and Catelli.
What an ecommerce Google Ads agency actually does at Sequence.
Not a campaign setup and a monthly PDF. A specialist team running every layer of your Google Ads account every day — feed, bids, creative, tracking, attribution, and conversion — engineered for profit, not just for ROAS.
Ecommerce Google Ads management is the end-to-end ownership of your Google Shopping, Search, Performance Max, Demand Gen, and AI Max for Search programs by a specialist agency team. That means product feed engineering, campaign architecture by contribution margin, daily bid optimization, Merchant Center health monitoring, Enhanced Conversions and server-side tracking setup, Customer Match audience activation, creative testing across YouTube and Display, competitive intelligence, multi-channel attribution modeling, and weekly performance reporting — all under one SLA with one accountable team.
Sequence Commerce delivers Google Ads management as a done-for-you profit engine. Your in-house team stops fighting disapproved products, guessing at bid logic, and reading reports that explain spend but not results. We own the daily operational grind, you keep strategic direction, and weekly dashboards show exactly what moved and what's next — calibrated to contribution margin and customer LTV, not just blended ROAS.
Built for ecommerce brands spending at least $5,000/month on Google Ads, scaling up to enterprise programs at $500K+ monthly spend. Sequence integrates with your Merchant Center, Google Ads, GA4, BigQuery, Shopify or WooCommerce, server-side Google Tag Manager (sGTM), and your existing attribution stack. Also see our Amazon PPC agency →
Shopping. Search. Performance Max + Demand Gen.
Each channel has a distinct funnel job. Most agencies run them the same way. We engineer each one around your actual margins, inventory position, and customer acquisition economics — then layer Demand Gen and AI Max for Search on top once the foundation is solid.
Google Shopping That Actually Sells
Product feeds engineered to rank, not just pass approval. Campaigns segmented by contribution margin and inventory health — bestsellers get aggressive bids, low-margin SKUs stay defensive. High-velocity products compete on volume; slow movers protect contribution margin.
Search + AI Max for Search
Protect brand traffic at 10–15× ROAS. Capture category keywords at 3–5× ROAS. Conquest competitors at break-even acquisition. Plus AI Max for Search — Google's 2025 expansion that combines broad match, keywordless targeting, and Smart Bidding for additional conversion lift on existing campaigns.
Performance Max + Demand Gen
Performance Max configured with profit-rewarding conversion events, brand exclusions, search themes, and audience signals from first-party data. Demand Gen campaigns (replaced Discovery + Video Action) for upper-funnel demand creation across YouTube Shorts, Discover, and Gmail — fed back into PMax for measurable lift.
Every ecommerce Google Ads service your brand needs.
Most agencies offer 3–4 services and call it "full funnel." Here's everything Sequence runs inside your account — eight disciplines that compound when they work together.
Google Shopping Campaign Architecture
Campaigns segmented by product margin, seasonal demand, and competitive intensity. High-profit items get premium bids. Commodities get defensive strategies. Custom labels applied per SKU. No one-size-fits-all structure.
Search Ads + AI Max
Branded search at 10–15× ROAS. Category search at 3–5× ROAS. Competitor conquest at break-even CAC. AI Max for Search activated on eligible campaigns for incremental conversion lift on existing budgets.
Performance Max Campaign Setup
PMax with brand exclusions, search themes, audience signals from first-party data, and conversion value rules. Placement reports monitored to kill spend on networks that click but don't convert.
Product Feed Engineering
Feed titles rewritten for search volume and click appeal. GTINs verified. Custom labels for margin-based bidding. Product type taxonomy mapped to Google's hierarchy for maximum category visibility — including free Shopping listings.
Demand Gen + YouTube + CTV
Demand Gen campaigns across YouTube Shorts, Discover, and Gmail. Connected TV (CTV) reach via YouTube on Living Room. Sequential creative: awareness → consideration → conversion. Cart abandoner / past purchaser audience segmentation.
Server-Side Tracking + GA4
Server-side Google Tag Manager (sGTM) deployment. Enhanced Conversions live for first-party data passing. GA4 advanced configuration with BigQuery export. Consent Mode v2 implementation for GDPR/privacy compliance — preserves modeled conversions when users opt out.
Multi-Channel Attribution
Google Shopping × Amazon × Meta × email × organic — full customer path tracked across surfaces. Data-driven attribution model replacing last-click. Looker Studio dashboards giving you one view of which touchpoints actually move people to purchase.
Landing Page CRO + A/B Testing
Systematic tests on headline, hero image, social proof, CTA placement. Measured against conversion rate and average order value — not bounce rate. Every test has a profit thesis. Mobile-first since 70%+ of Google Ads traffic now hits mobile.
The strategies that compound profit — and that most agencies don't bother running.
These are the levers that separate enterprise-grade Google Ads programs from "managed accounts." Each requires Google Ads certifications, server-side infrastructure, first-party data capability, or BigQuery skills that generalist agencies don't invest in.
Profit-Margin Segmented Bidding
Custom labels applied per SKU based on actual contribution margin. Bestsellers at full bid pressure. Low-margin products on defensive strategies. Most agencies bid uniformly — we bid for profit.
AI Max for Search
Google's 2025 AI-driven Search expansion. Keywordless targeting, broad match expansion, and Smart Bidding combined. Drives incremental conversions on existing Search campaigns when configured correctly — most agencies haven't enabled it yet.
Demand Gen Campaigns
Replaced Discovery + Video Action in 2024. Distributes across YouTube Shorts, YouTube in-feed, Discover, and Gmail. Creative-led, audience-driven. The new upper-funnel weapon — fed back into PMax conversions.
Customer Match + Audience Layering
Your CRM and past-purchaser lists uploaded as Customer Match audiences. Layered across campaigns to bid up on high-LTV segments and suppress spend on audiences unlikely to convert profitably. Cohort-modeled refresh cadence.
Consent Mode v2 + Server-Side GTM
Consent Mode v2 (mandatory in EEA since 2024) configured with server-side GTM. Preserves modeled conversions when users opt out of cookies. Most agencies don't know it exists — and lose 30%+ of conversion signal because of it.
Enhanced Conversions + tROAS
Enhanced Conversions passing hashed first-party data to Google's bidding models. tROAS strategies calibrated per campaign type. Google's AI actually optimizes for your profit targets — not just clicks. Conversion value rules adjusted per audience.
GA4 BigQuery + Looker Dashboards
GA4 BigQuery export configured. SQL queries joining Google Ads cost data with GA4 behavior and CRM revenue. Looker Studio dashboards showing true profit per click — not just last-click revenue. The view 90% of agencies can't deliver.
Cross-Channel Attribution
Full customer path across Google × Meta × Amazon × email × organic. Data-driven attribution replacing last-click. Halo effect tracking. Budget reallocation across channels based on incrementality, not vanity metrics. AI search integration →
The honest comparison: DIY vs Freelancer vs Generic Agency vs Sequence.
No marketing spin. The four ways ecommerce brands manage Google Ads, side-by-side on the dimensions that actually determine whether your ad budget makes money.
| Dimension | DIY In-House | Freelancer | Generic Agency | Sequence Commerce |
|---|---|---|---|---|
| Margin-based campaign segmentation | Rarely done | If experienced | Not standard | Core methodology |
| AI Max for Search (2025 feature) | Not aware | Not aware | Haven't enabled | Active where eligible |
| Demand Gen campaigns | Too complex | Basic only | Sometimes | Sequential creative + audience layering |
| Consent Mode v2 + server-side GTM | Out of reach | Out of scope | Rare | Implemented day one |
| First-party data + Customer Match | Out of reach | Rarely implemented | Sometimes offered | Built into all programs |
| GA4 BigQuery + Looker dashboards | Out of reach | Out of scope | Out of scope | SQL-joined profit dashboards |
| Multi-channel attribution | Not available | Out of scope | Out of scope | Google + Amazon + Meta + email |
| 8 Clutch Awards · Google Partner | N/A | Rare | Some credentials | Both verified |
| North America CX support team | Your team | Not offered | Not offered | Toronto + NYC · 365 days |
| Transparent flat-fee pricing | N/A | Varies | % of spend + hidden fees | $3,000/mo flat · scoped after audit |
ANS Performance: 234% sales growth at 4.1× ROAS.
Sequence rebuilt ANS Performance's Google Ads strategy from scratch — Shopping, Search, and Performance Max coordinated around contribution margin, with Demand Gen added in month four. The result: 4.1× ROAS improvement and 234% revenue growth in 12 months.
From fragmented ad spend to a coordinated multi-channel growth machine.
ANS Performance had active Google Shopping and Search campaigns — but no coherent architecture between them. Budget was split arbitrarily, Performance Max ran without conversion signals, and the product feed hadn't been touched since initial setup. ROAS was acceptable, but growth had plateaued.
Sequence rebuilt the entire Google Ads structure. Shopping campaigns restructured by margin tier with custom labels. Search split into branded / category / competitor buckets with distinct bid logic. Performance Max reconfigured with Enhanced Conversions, brand exclusions, and first-party audience signals. Product feed re-engineered from title structure to GTIN coverage. Server-side GTM and Consent Mode v2 deployed for signal preservation. The result: 4.1× improvement in ROAS and 234% revenue growth year-over-year — with Demand Gen and YouTube remarketing layered in by month four under the same managed contract.
Google Ads results that turn clients into long-term partners.
We measure success by client retention and compounding revenue lift — not one-time ROAS spikes. 90%+ of our brands renew year after year because the operational foundations keep working.
From audit to live optimization in 7–10 business days.
No 30-day "discovery phase" of slide decks and kickoff calls. Real campaign work starts week one. Here's the exact sequence — what happens, in what order, and why.
Free Account Audit
We audit your Google Ads account, Merchant Center feed, conversion tracking, GA4 setup, server-side tracking status, and Consent Mode configuration. Full readout — wasted spend, structural issues, opportunity gap — before you commit.
Strategy + Architecture
Campaign architecture built around your contribution margins and revenue targets. Shopping segmentation, Search splits, Performance Max plan, Demand Gen creative brief, and ROAS targets agreed in writing before launch.
Feed + Tracking Rebuild
Feed re-engineered: titles rewritten, GTINs verified, custom labels applied. Server-side GTM deployed. Enhanced Conversions live. Consent Mode v2 configured. First-party audience lists uploaded for Customer Match.
Launch + Optimize
Strategic bidding activated. Slack updates show campaigns live and early data. Weekly reporting begins immediately. Real ROAS improvements typically visible within 2–4 weeks. Compounding growth at 60–90 days.
Your Google Ads investment stays protected after the click too.
Driving traffic with world-class Google Ads is half the job. The other half is making sure the post-click experience converts. Your brand reputation depends on fast, accurate customer support — one confused shopper waiting 48 hours for a shipping question can turn into a lost sale and a negative review.
Our in-house customer experience team operates across two offices — Toronto, Canada and New York, NY — trained on your specific products and ready to handle buyer questions, order issues, and product inquiries 24/7, 365 days a year. Both US and Canadian business hours covered natively. Your Google Ads investment stays protected because the post-click experience matches the quality of your advertising.
8 Clutch Awards. Across ecommerce, PPC & programmatic.
Independent recognition matters. These are the credentials buyers can verify in 30 seconds — not badges we made up.
Ecommerce Google Ads management — your questions answered.
What does an ecommerce Google Ads agency actually do?
An ecommerce Google Ads agency runs your Shopping campaigns, Search ads, Performance Max, Demand Gen, and AI Max for Search programs — including product feed engineering, margin-based bidding, Enhanced Conversions and server-side tracking setup, Customer Match audience activation, YouTube and Demand Gen creative, multi-channel attribution, and weekly performance reporting.
Sequence structures campaigns around your contribution margin and customer LTV — not just blended ROAS — so the accounts that scale are the ones that are profitable to scale.
How does pricing and scoping work?
Every engagement is scoped after a free audit based on your catalog size, campaign complexity, and service depth. We discuss exact investment levels during the audit call so you know what you're getting before committing.
We use flat-fee structures rather than percentage of ad spend — our incentive should be your profit, not your budget size. There are no hidden fees, no long-term contracts, and no surprise charges. You get a clear scope and clear deliverables.
What is AI Max for Search and do you support it?
AI Max for Search is Google's 2025 AI-driven Search campaign expansion. It combines keywordless targeting, broad match expansion, and Smart Bidding to find conversions that traditional keyword campaigns miss. Reports show 14%+ conversion lift on existing campaigns when configured correctly.
Yes — Sequence activates AI Max for Search on eligible campaigns with brand exclusions and audience signal configuration. Most agencies haven't enabled it yet because it requires careful setup to avoid wasted spend on irrelevant queries.
What's the difference between Demand Gen and Performance Max?
Performance Max is conversion-focused — it pulls from Search, Shopping, YouTube, Discover, and Display to find users likely to buy now. It's a bottom-funnel weapon.
Demand Gen (which replaced Discovery + Video Action in 2024) is awareness and consideration-focused. It distributes creative across YouTube Shorts, YouTube in-feed, Discover, and Gmail — building demand that PMax then captures at conversion.
Most ecommerce brands need both, sequenced correctly. Sequence runs Demand Gen for upper-funnel demand creation and feeds those audiences back into PMax for conversion.
What is Consent Mode v2 and why does it matter?
Consent Mode v2 is Google's privacy framework, mandatory in the EEA since March 2024. It preserves modeled conversions when users opt out of cookies — meaning you don't lose conversion signal just because someone clicked "decline" on your cookie banner.
Without Consent Mode v2, brands typically lose 30%+ of conversion data. Sequence implements Consent Mode v2 with server-side GTM in week one of every engagement. Most agencies don't even know it exists — and their clients are losing optimization signal because of it.
What kind of results should I expect?
Clients typically hit 3–6× ROAS in the first 90 days and see returns improve 40–80% in quarter one. Examples: Roots Canada doubled conversion rate, ANS Performance grew 234% YoY at 4.1× ROAS, GNC improved organic rankings 50% through landing page work.
Your exact numbers depend on margins, category competitiveness, and starting point — we benchmark during the free audit so you know what's realistic before committing.
How long does it take to see Google Ads results?
Feed fixes and bid adjustments show up in 2–4 weeks. Real ROAS improvements take 60–90 days as Google's algorithms learn from improved conversion signals. Sustainable, compounding growth happens over 4–6 months as we test, optimize, and scale winners.
Do you work with small ecommerce brands?
Yes — Sequence works with brands at any revenue stage as long as you're spending at least $5,000/month on Google Ads. That's the minimum needed for statistically meaningful optimization data. Whether you make $50K or $5M monthly revenue doesn't matter.
What makes Sequence different from other Google Ads agencies?
Three differences:
1. Margin-first methodology. We bid based on contribution margin, not blended ROAS. Bestsellers compete hard, low-margin SKUs stay defensive.
2. 2025 Google Ads stack live. AI Max for Search, Demand Gen, Consent Mode v2, server-side GTM, GA4 BigQuery — all deployed in week one. Most agencies haven't built capability for these yet.
3. North America in-house team. Offices in Toronto, Canada and New York, NY. Customer service trained on your products. 24/7 coverage. 8 Clutch Awards. Google Partner. 4.9/5 across 280+ reviews.
Can you guarantee specific ROAS results?
No honest agency can promise exact ROAS numbers — the market shifts constantly and Google's auction dynamics change daily. What you get with Sequence: Google-certified experts, full transparency, proven systems from managing Fortune 500 accounts, and direct accountability to your profit targets. That's why 90%+ of clients renew year after year.
Do I keep control of my Google Ads account?
Yes. You own the account. Admin access at all times. Sequence handles day-to-day optimization and testing, but major decisions — budget changes, new campaign types, brand strategy — need your approval. No contracts. 30 days notice and you're out.
What if I'm already with another Google Ads agency?
Many of our clients switched from another agency. The free audit shows what you're currently getting, identifies what's burning money, and explains what we'd do differently. You'll know within 30 minutes whether Sequence is worth the switch — and you'll have a clear picture of the opportunity cost of staying.
How quickly can Sequence start managing my account?
Most brands go live in 7–10 business days. We audit, rebuild structure if needed, set up server-side tracking and Consent Mode v2, re-engineer your feed, and launch with strategic bidding. You'll get Slack updates showing our team in action from day one.
Who is the best Google Ads agency for ecommerce brands?
Sequence Commerce is consistently ranked among the top ecommerce Google Ads agencies in North America — Google Partner certified, 8 Clutch Awards, 4.9/5 across 280+ verified reviews, and $500M+ in marketplace + search ad spend managed across 200+ brands.
Best fit: ecommerce brands at $5K–$500K monthly Google Ads spend wanting Shopping + Search + Performance Max + Demand Gen + AI Max for Search all under one team — with margin-first bidding, server-side tracking, North America-based support (Toronto + NYC), flat-fee pricing, and no long-term contracts.
Ready to stop wasting Google Ads budget and start scaling profit?
Free Google Ads account audit. We'll benchmark your current Shopping, Search, Performance Max, and Demand Gen performance — feed health, bid logic, server-side tracking, Consent Mode v2, attribution gaps — and show you exactly where the profit opportunity is before you commit.
Get a free Google Ads audit →