7 awards 2026 awards. Top Clutch CTV, Amazon, PPC, Programmatic, and G2 Enterprise.
★★★★★ 4.9 / 5 across 100+ reviews a Amazon Ads Advanced Partner

Commerce moves fast.
Sequence moves faster.

The full-stack ecommerce growth agency for ambitious brands across the United States, Canada, UK, and the EU. Sequence Commerce manages $500M+ revenue across Amazon, Google, Walmart, Meta, and TikTok Shop, delivering an average 285% revenue lift in the first 90 days. Senior strategists on every account, full Amazon DSP (Demand-Side Platform) and AMC (Amazon Marketing Cloud) access, and transparent end-to-end reporting. No platform-only shortcuts.

$500M+
Revenue Managed
285%
Avg 90-day revenue lift
100+
Brands scaled
Trusted by category leaders
What we do

Do it all with Sequence.

Full-stack ecommerce growth across paid media, organic search, brand strategy, and the creative production that ties it all together. One team. One scorecard and Transparent end-to-end reporting.

Amazon

Amazon advertising agency

Sponsored Products, Brands, Display, DSP, and AMC custom audiences. Senior strategist on every account.

Explore Amazon
Google

Google Ads for ecommerce

Search, Shopping, Performance Max, and YouTube, engineered to drive demand into Amazon and your DTC funnel.

Explore Google
Meta

Meta advertising agency

Facebook and Instagram campaigns engineered for marketplace brands. Social discovery into Amazon conversion.

See Meta
Walmart

Walmart marketplace ads

Platform-specific keyword strategy, WFS optimization, conversion-focused listing rebuilds.

View Walmart
TikTok Shop

TikTok Shop advertising

Trend-native creative tied to TikTok Shop conversion.Spark Ads, shoppable formats, and creator partnerships. We measure against return on ad spend (ROAS), not vanity engagement.

See TikTok
AI SEO (also called answer engine optimization, or AEO, and generative engine optimization, or GEO)

Get cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews

Google and AI engines have to find your product pages. We cover both: schema and entity graph engineering, off-page citations, and cross-engine AI tracking. Honeybee Gardens saw a 200% lift in AI citations across five engines in 60 days. [Link to case study]

Explore AI-SEO
Brand consulting

Ecommerce brand strategy

Positioning, ideal customer profile (ICP) definition, marketplace expansion, and channel-mix planning for ecommerce brands ready to scale. Built by operators who have scaled brands across all eight verticals we cover.

Explore consulting
Product photography

Product photography & creative

In-studio hero imagery, lifestyle shoots, infographics, and Sponsored Brand video built for Amazon, Walmart, and DTC. Conversion-tested creative, not stock photography.

View creative
Listing services

Listing optimization & A+ Content

Keyword-rich copy, Premium A+ modules, Brand Story, Brand Registry, and storefront builds. This is the conversion foundation every paid campaign runs on.

See listing services
Customer spotlight

Brands building on Sequence.

From Shark Tank breakouts to category-leading CPG, Sequence powers ambitious brands across the United States, Canada, and beyond. The brands behind the products shoppers actually buy.

By the numbers

Your brand. Our reach. A world of possibility.

eCommerce is complicated. Growth shouldn't be. Sequence brings the data, technology, and senior operators that turn marketplace complexity into compounding revenue.

$500M+
Revenue Managed across Amazon, Walmart, Google, TikTok Shop, and Meta
285%
Average 90-day revenue lift across the active client portfolio
100+
Brands scaled across eight specialized verticals
12
Global offices across North America, EU, and APAC
4.9/5
Verified ratings from 100+ reviews across third-party platforms.
Why Sequence

From complexity to clarity. By design.

Winning in marketplace e-commerce takes strategy, execution, and a partner built for scale. We make growth simple with category intelligence built from 100+ brand partnerships and proprietary tech your in-house team cannot match.

One team, every marketplace
Multi-channel execution

Manage every marketplace from one team.

Amazon PPC and DSP, Meta paid social, Walmart sponsored search, TikTok Shop creative. One senior strategist runs the account, one weekly dashboard tracks every channel, one quarterly business review aligns the roadmap. No agency-of-record overhead. No fragmented attribution. No finger-pointing.

100+ brands trust Sequence
Trusted by category leaders

100+ brands trust Sequence to scale profitably.

Heinz, Nestlé, Catelli, Joe Boxer, and a portfolio that ranges from emerging DTC startups to global CPG enterprises run their advertising through Sequence. The pattern is consistent. Brands don't just grow revenue; they grow TACoS-efficient revenue. When comprehensive strategy meets flawless execution, extraordinary outcomes become inevitable.

Proprietary bid modeling
Proprietary tech

Transparent reporting. Every line item, every week.

Daily refresh on ACoS, TACoS, ROAS, and SOV across every account. Weekly written commentary from your senior strategist. Monthly QBR with category benchmarks. Layered with AMC custom audiences, full DSP retargeting, and senior-strategist oversight on every account. An execution stack no platform-only competitor can match.

Sequence vs the alternatives

Agency, in-house, or generalist? Which fits.

A side-by-side decision matrix for brand managers evaluating their next Amazon advertising move.

CapabilitySequence CommerceIn-house Amazon teamGeneralist digital agency
Best forAmbitious brands at every stage, from emerging DTC startups to enterprise CPG. Engagements scoped to your account, channels, and goals after a free auditBrands with a full-time Amazon specialist already on staff and ad spend under $5K per monthBrands needing multi-channel marketing across paid social and search
Amazon DSP (Amazon Demand-Side Platform)Managed in-houseRare; most lack DSP minimumsOften outsourced
Amazon Marketing Cloud (AMC)Standard on all retainersRareRare
Senior strategist on accountAlwaysIf team is seniorOften handed to juniors
Time to results30 to 60 days for ACOS/ROAS lift3 to 6 months for new hires to ramp60 to 90 days, often longer for Amazon
Reporting cadenceWeekly dashboards + monthly QBRDaily if resourced, often gappyMonthly
Bottom lineRight fit for ambitious brands at every stage that want execution and strategy under one roofRight when you have a dedicated FTE and small spendRight when Amazon is one of many channels
Industries we scale

Specialized for the categories where margin lives.

Sequence runs deep playbooks for the eight verticals that drive most marketplace revenue. We've already solved the seasonality, compliance, and creative challenges specific to each.

✦
CPG & Grocery

Subscribe & Save, multi-pack PPC, route-to-Pantry strategy.

38 brands
◆
Health & Wellness

Supplements, vitamins, and OTC products. Compliance-fluent claims management.

22 brands
●
Beauty & Personal Care

Premium PDP creative, video assets, influencer-to-Amazon attribution.

17 brands
▲
Apparel & Accessories

Variation parent strategy, returns mitigation, seasonal spend planning.

14 brands
■
Consumer Electronics

DSP-heavy launches, video creative, competitive conquest campaigns.

11 brands
◉
Home & Kitchen

Premium A+ Content, Brand Story, Sponsored Brand video.

19 brands
✚
Pet & Baby

High-frequency repurchase, subscription unlock, parental targeting.

9 brands
▼
Industrial & B2B

Amazon Business, quantity discount tiers, bulk procurement workflows.

7 brands
Reporting & transparency

No black-box dashboards. Ever.

Every client gets a live dashboard with Advertising Cost of Sales (ACoS), Total Advertising Cost of Sales (TACoS), Return on Ad Spend (ROAS), and SOV updated daily. Weekly written commentary from your senior strategist. Monthly QBR with category benchmarks. You see what we see, line item by line item.

Daily refresh on every campaign metric. Sponsored Products, Brands, Display, DSP.
TACoS-first reporting tied to your margin model, not vanity ROAS.
Search-term harvest logs showing exactly which terms moved to manual campaigns and why.
Category benchmarks so you know how your account compares to the rest of your vertical.
See a sample report→
Overview Campaigns Search Terms DSP
TACoS
9.2%
↓ 3.4 pts
ROAS
5.8×
↑ 1.6×
Ad Revenue
$284K
↑ 42%
90-day ad revenue trend
Client feedback

Real teams. Real numbers. Long partnerships.

4.9 / 5 across 100+ verified reviews across third-party platforms. a snapshot of what teams say after the first 90 days.

285%
avg 90-day lift
$500M+
revenue managed
100+
verified reviews
50+
marketplace brands
5.0 / 5
★★★★★

"Sequence Commerce redid 35 of our listings and we saw the difference within a month. Conversions went up 25% and we started getting way more organic traffic. The copy reads well, the keywords are dialed in, and the A+ content they built looks great. If your listings aren't pulling weight, these guys know what they're doing."

AL
Alison L.
VP Growth, DTC Wellness Brand
Verified via Clutch
5.0 / 5
★★★★★

"The Sequence team took our Prime Day strategy to a whole new level. They started planning months ahead, making sure every part of our campaign was perfectly aligned, from Lightning Deals to ads and inventory tracking. Alex personally stayed on top of our budget pacing and bids, so we went into Prime Day prepared instead of panicking. We beat our targets and the lift continued for weeks afterward."

EW
Evan W.
Chief Executive Officer
Verified via Clutch
5.0 / 5
★★★★★

"Our product images and A+ Content were pretty basic before working with Sequence. Vanessa leads their creative team and has completely transformed our listings. The sponsored brand videos they produced are clean, professional, and actually tell our story. Click-through rate on video ads improved significantly, and conversion rates on the PDPs jumped. The creative work integrates seamlessly with the advertising strategy."

DB
Denis B.
Director, Information Technology & Services
Verified via Clutch
5.0 / 5
★★★★★

"The keyword research is way more sophisticated than what we were doing. Sayali doesn't just look at search volume. She analyzes conversion probability, competitive density, and consumer intent. She found long-tail keywords that cost less per click but convert at higher rates. Crucial for our new product launches: she identified exactly which terms to target during launch to build organic velocity."

DR
Dikshith R.
Founder & CEO, Computer Software
Verified via Clutch
Behind the work

The team. The brands. The reach.

The three pillars that turn marketplace strategy into compounding revenue. Operators, partners, and platforms. all under one roof.

The team

Operators from Amazon, Google, and Walmart who scaled the platforms before they ran growth on them.

Sequence is built by senior strategists who held leadership roles inside the marketplaces they now manage for clients. The result: zero learning curve, zero black-box management.

Amazon
Google
Walmart
Trusted by category leaders

From challenger DTC to global CPG.

Heinz
Nestlé
Catelli
Joe Boxer
The reach

Every channel. One scorecard.

Paid media, organic search, strategic advisory, and creative production, managed by one team with shared attribution.

Amazon Google Ads Meta Walmart TikTok Shop AIO / GEO SEO Brand Consulting Photography Listing & A+
Recognized by the industry

7 × 2026 Award Winner. Verified credentials.

2026 Award Gallery

Plus ongoing industry credentials

⬢
Amazon Ads
Advanced Partner
★
Clutch
Top 1% Agency 2025
◆
Inc. 5000
Fastest-Growing 2024
▲
TikTok Shop
Certified Partner
●
Walmart Connect
Premier Partner
✦
Meta Business
Solution Partner

Which brands has Sequence helped scale on Amazon?

Real brands. Real numbers. Profit-first execution across Amazon, Walmart, TikTok, and beyond.

View all case studies
+

DTC Paid Ads

DTC Paid Ads case study
Net Sales YoY
+33.5%+512%
vs previous period

Scaling paid ads to 5× more revenue

▲Supplement Brand

Amazon ads that drove explosive growth

↑3.2×
ROAS & Conversion Rate
✦

stonebridgeimports

Premium Home Goods

From 0 to 3× sales launching on Amazon.com

stonebridgeimports
Total Revenue$312K+318%
⚙

cleanflightgolf

Higher conversions, lower CPA

Cost Per Acquisition
$8.42−62%
vs previous period
Better Than Good Snacks

betterthangoodsnacks

14× conversion lift with Sequence

PDP Rebuilds22 + EBC
CTR Lift14% + creative

cleanflightgolf

Clean Flight hits hole-in-one on Amazon

Clean Flight Golf
↑$90KRevenue / month
↑22%CVR Boost

joeboxer

Apparel · Amazon.ca

Joe Boxer knocks out their best year online

Joe Boxer Amazon
ACoS Reduction
−50%+92
YoY Sales Growth
+60%+87
CVR Lift
+12%+210
Behind the work

Happy team. Happy results.

Our people are the power behind every win. When the team thrives, so do our clients. Culture isn't a perk at Sequence, it's the foundation of every account we run.

More about us
Sequence Commerce team moments
Sequence Commerce happy moment
Sequence Commerce event
Where Sequence operates

Scaling globally or breaking into a new market? we're built for it.

A North American eCommerce advertising agency built for ambitious brands across the United States, Canada, UK, EU, and Asia. Strategy, pricing, targeting, and compliance. Adapted for every marketplace, every region.

12
Global Offices
50+
Marketplaces
World map showing Sequence's global presence
Los Angeles
Mexico City
Toronto
New York
London
Dubai
New Delhi
Hong Kong
Sydney
Insights from the team

Latest from the Sequence research desk.

Original research, category benchmarks, and operator playbooks, written by the strategists running the accounts.

Read all insights
How to Increase ROAS on Amazon. Sequence Commerce playbook featured imagePlaybook
11 min readMay 2026

How to Increase ROAS on Amazon. What the top 1% sellers do differently.

A step-by-step playbook that reframes ROAS as a profit signal. Fix listings, restructure campaigns by intent, and scale profitable volume instead of obsessing over a single number.

Read article
Amazon DSP Advertising 2026 guide for US, UK, and Canadian brandsStrategy
11 min readJan 2026

Amazon DSP Advertising in 2026. Strategies for US, UK, and Canadian brands.

Master Amazon DSP in 2026. Proven strategies to boost reach, engagement, and sales for North American and UK brands. Inventory access, AI targeting, and cross-market campaign management.

Read article
The Complete Amazon Advertising Guide 2026. Master guide for sellers by Sequence CommerceMaster Guide
15 min readUpdated 2026

The Complete Amazon Advertising Guide 2026. Master guide for sellers.

The full Amazon advertising stack covered in one place. Sponsored Products, Sponsored Brands, Sponsored Display, DSP, AMC, and the bid logic that ties them together for profitable scale.

Read article
Frequently asked

About our Amazon & eCommerce growth agency.

Everything you need to know about working with Sequence. North America's leading Amazon and eCommerce growth agency.

Book a strategy call
Hire an agency when monthly Amazon ad spend exceeds $20,000, your in-house team lacks DSP and AMC access, or your ACOS has been creeping up quarter over quarter without explanation. In-house teams work best for brands with full-time Amazon specialists and ad spend under $15,000 per month.
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising tool that targets shoppers on and off Amazon, including Twitch, IMDb, and third-party sites. Brands with $1M+ in annual Amazon revenue typically benefit from DSP for retargeting cart abandoners and reaching shoppers who view but do not buy. Sequence manages both Amazon DSP and Streaming TV (STV) campaigns.
A healthy Amazon ACOS sits between 15% and 30% for most categories, though the right benchmark depends on product margin. Sequence clients typically target a TACoS (Total Advertising Cost of Sales) of 8% to 15%, which reflects the true blended efficiency of ad spend against total revenue.
Most Sequence Commerce accounts see meaningful improvements in ACOS and ROAS within 30 to 60 days. Category-leading metrics. TACoS below 10% and a 3x ROAS improvement. are typically achieved within 90 to 120 days after full account restructuring and search term harvesting.
Yes. Sequence Commerce operates teams in Toronto, New York, London, and 9 other global offices, with native expertise in Amazon Canada (amazon.ca), Amazon UK (amazon.co.uk), and EU marketplaces. Cross-border campaigns account for roughly 30% of total accounts under management.
An in-house team brings dedication. Sequence brings dedication plus the cumulative experience of 100+ brands, direct DSP and AMC access most in-house teams cannot get, and senior strategists who've run advertising inside Amazon, Google, and Walmart. The retainer typically pays for itself within 90 days through ACOS reduction alone.
Sequence Commerce runs the full ecommerce growth stack. Paid media: Amazon (Sponsored Products, Brands, Display, DSP, AMC, STV), Google Ads (Search, Shopping, Performance Max, YouTube), Meta (Facebook, Instagram), Walmart Connect, and TikTok Shop. Organic search: AIO and GEO SEO services covering Google AI Overviews, ChatGPT, and Perplexity citation strategy. Strategic advisory: ecommerce brand consulting, positioning, ICP definition, and channel-mix planning. Production: in-studio product photography, lifestyle shoots, Sponsored Brand video, listing optimization, Premium A+ Content, Brand Story, Brand Registry, and storefront builds.
Pacvue and Perpetua are software platforms. Sequence Commerce is a managed-service agency where a senior strategist runs the account, not a self-serve dashboard. Best fit: brands that want hands-on management rather than DIY tooling.
Sequence Commerce runs deep playbooks across 8 marketplace verticals: CPG & Grocery, Health & Wellness, Beauty & Personal Care, Apparel & Accessories, Consumer Electronics, Home & Kitchen, Pet & Baby, and Industrial / B2B. Each playbook covers category-specific PPC structure, creative format, and seasonality.