The UK AEO & GEO agency for brands that want to be cited by AI.
Sequence Commerce provides AEO & GEO optimization services in the UK for eCommerce brands seeking stronger AI search visibility. We combine Answer Engine Optimization, Generative Engine Optimization, technical SEO, structured data, citation-ready content, and entity authority to improve visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Copilot. $500M+ in revenue managed.
How AEO & GEO turn AI search into brand visibility.
Not another SEO retainer. The UK team that engineers the signals AI systems use to understand, cite, and recommend your brand.
AEO and GEO optimization services help brands increase their chances of being cited, referenced, or recommended when customers use AI systems to research products, compare companies, and evaluate options. Answer Engine Optimization helps answer engines retrieve useful information, while Generative Engine Optimization strengthens the technical, content, and authority signals generative systems use when selecting sources.
Sequence combines AEO services, GEO optimization, technical SEO, structured data, citation-ready content, entity authority, long-tail targeting, and AI visibility measurement. For UK eCommerce brands comparing an AEO agency, GEO SEO agency, or AI SEO agency, the goal is to connect search performance with visibility inside AI-generated answers.
Sequence is built for UK eCommerce brands doing £1M to £100M in annual revenue who already invest in traditional SEO and are watching organic traffic get intercepted by AI-generated answers. It also fits marketplace-native brands whose Amazon UK presence outranks their DTC store in AI citations, and who want a unified approach across both.
A UK AI search strategy built around the signals AI engines actually read.
Sequence connects technical health, content, entities, structured data, product information, and authority signals to identify where UK brands are missing from AI answers. Our GEO optimization strengthens locale accuracy, hreflang, regional content, schema, and citations so answer engines can better understand and surface relevant UK pages.
| Capability | DIY AI Search | Generalist SEO Agency | Sequence Commerce |
|---|---|---|---|
| AI visibility baseline | Manual prompting & spreadsheets | Tracks limited platforms | Branded & non-branded citation monitoring |
| UK GEO strategy | Internal research | Global SEO model | UK-focused GEO with locale accuracy |
| Answer engine optimization | Specialist knowledge required | Sits inside content SEO | Citation-ready answers, FAQs, comparisons |
| Entity authority | Managed across channels | Website-led only | Structured data + consistent authority signals |
| Generative engine optimization | Multiple tools & teams | Scope varies | Technical, content, authority & long-tail connected |
| International SEO | Specialist implementation | Often separate | Hreflang, locale routing, regional variants |
| eCommerce visibility | Handled separately | Outside core scope | Product, website, marketplace & search connected |
| AI reporting | Built internally | Added to SEO reporting | Citations, visibility, competitor movement |
| Accountability | Internal team | Website SEO focus | One agency across every AI signal |
Find the visibility gap. Build the signals. Earn the citation. Track the result.
Sequence combines AEO, GEO, technical SEO, content, entity authority, international optimization, and reporting into one prioritised UK AI search roadmap.
The four stages of Sequence's UK AI search visibility system
The seven parts of Sequence's UK AEO & GEO service.
Sequence connects technical SEO, AEO services, GEO optimization, content, structured data, authority, international optimization, and AI reporting so UK brands improve how answer engines understand and cite them.
Measure Brand Presence Across ChatGPT, AI Overviews, Perplexity, Claude, Gemini & Copilot
Sequence measures branded and non-branded AI visibility, citations, competitor presence, and content gaps across ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, Gemini, and Google AI Mode. You get a UK visibility baseline you can measure every future gain against.
- Branded and non-branded citation monitoring
- Commercial prompt sets tailored to UK buyers and your category
- Competitor visibility mapping across every AI platform
- Citation source analysis: which URLs and domains AI pulls
- Baseline AI Visibility Score reported over time
Create Content AI Understands, Trusts & Answers With
Sequence applies UK GEO optimization through regional content, locale accuracy, hreflang, structured data, and entity authority, helping answer engines understand brand relevance and surface the right UK pages.
GEO Agency UK · Entity Authority · UK RelevanceAEO Content That Earns Citations From Answer Engines
Sequence structures AEO content with direct answers, FAQs, definitions, comparison tables, and question-led sections so answer engines can retrieve relevant information aligned with commercial intent.
AEO Services · Direct Answers · FAQsGive AI Engines Something Clear to Read, Retrieve & Reference
Sequence combines citation-ready content, entity authority, structured data, technical SEO, long-tail coverage, and external signals so generative engines have clearer information to understand, retrieve, and cite.
Generative Engine Optimization · Citations · AuthorityTechnical Foundations for UK AI Search Visibility
Sequence reviews Core Web Vitals, crawlability, indexation, redirects, JavaScript, schema, internal linking, and hreflang to improve how AI systems discover and understand UK commercial pages.
AI SEO Agency · Technical SEO · SchemaAligned Product, Website & Marketplace Signals for AI Engines
Sequence aligns website, product, marketplace, and search signals so consistent titles, attributes, structured data, and commercial content improve how AI systems understand and compare eCommerce products.
eCommerce · Product Signals · MarketplacesTrack Citations, AI Overviews & Competitor Movement
Sequence tracks AI Overview presence, ChatGPT citations, Perplexity source share, Claude attributions, query clusters, rankings, traffic, and competitors to identify changing AEO and GEO opportunities.
Citation Share · Competitor Monitoring · ReportingEvery major AI surface your UK buyers use, monitored weekly.
Sequence measures your visibility across the answer engines UK eCommerce buyers actually query when they compare brands, research products, and make purchase decisions.
How Joe Boxer grew Amazon sales by 60% while cutting ACoS by over 50%.
Iconic apparel brand. Sequence analysed the competitive landscape, rebuilt advertising strategy around branded keywords and customer audiences, and developed new PDP imagery and video — delivering measurable YoY growth and stronger conversion.
Joe Boxer
Sequence analysed Joe Boxer's competitive landscape and advertising strategy before building targeted campaigns around branded keywords and customer audiences. The team also developed new product imagery and video for PDP pages, helping improve advertising efficiency, conversion, and overall Amazon.ca sales performance.
Read the Joe Boxer case study →
Sequence is the rare agency that treats AI visibility, our website, and our marketplace presence as one program. Same dashboard, same standup, same accountability. Our cross-channel visibility finally tells the truth. It tells a much better story than three separate vendors did before.
The four-stage path to UK AI search visibility.
Sequence identifies where brands are missing in AI search, prioritises improvements, supports implementation, and measures visibility across commercially important UK queries.
Audit
Sequence reviews technical health, content, schema, entities, international setup, competitors, queries, and AI citations to establish UK visibility.
Strategy
Sequence builds a prioritised roadmap connecting AEO, GEO, technical SEO, content, authority, international optimization, and UK search opportunities.
Activate
Sequence implements technical fixes, citation-ready content, schema, internal linking, entity optimization, authority work, and priority international improvements.
Optimize & Scale
Sequence monitors citations, answer-engine visibility, rankings, traffic, queries, and competitors to identify opportunities for stronger UK AI search visibility.
AEO & GEO optimization services in UK FAQs
What is a GEO agency?
What is the difference between GEO and SEO?
How does generative engine optimization work?
How much does a GEO agency cost in the UK?
How do you measure AI search visibility?
Which AI engines do you optimize for?
Get a UK AI search visibility audit.
Sequence identifies where your brand appears across answer engines, which competitors are cited instead, and which technical, content, entity, or authority gaps may limit visibility. The audit creates a UK-focused baseline across commercially important queries and turns the findings into a prioritised AEO and GEO roadmap.
Get your AI visibility audit →