Gain New Customers

Digital Advertising & Paid Search

Utilizing Amazon Attribution, we are able to drive non-Amazon traffic to your store using Facebook, Google, TikTok, Instagram & more.

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Our Ad Partners

Paid digital advertising is critical to a brand’s scale. We don’t just “buy media” either. We combine creative, ad technology, and the landing page all together to ensure we meet your ROAS goals both on & off Amazon.

Your non-Amazon campaigns, managed & measured.

Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon. We use this tool to measure off-channel advertising that we use to drive traffic to your Amazon listings.

With over 350 million products listed on Amazon, products can be lost in the noise of competition. Utilizing off-channel traffic sources through email, social, search, and display ads can provide the touch points needed to communicate why someone should purchase your product over a competitor. With competition higher than ever, utilizing meaningful messaging helps differentiate products from the millions of others being sold. Along with this, off-channel traffic can;

  • Capture additional traffic
  • Build ad retargeting pools for Sponsored Display and DSP by increasing the number of product views
  • Increase Best Seller Rank (BSR)
  • Generate new demand
  • Lower your commission % given to Amazon from 15% to 5%

Depending on your brands goals, we have the capabilities to push paid media and drive new customers to your Amazon store & listings from a suite of channels, including:

  • Facebook
  • Google
  • Youtube
  • TikTok
  • Instagram
  • Snapchat
  • Twitter
  • Pinterest
  • Email

We consult with your brand to find the sweet spot for performance and your target RoAS.

Sandy, Amazon Consultant

Over 100 brands already trust Sequence as their exclusive eCommerce partner because of our relentless obsession with partner success.

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How advertisers can use Amazon Attribution

While Amazon Ads helps drive consideration for your brand and products across multiple touch points, we know there are a number of non-Amazon channels that also play key roles in the shopping journey.

Facebook Ad Buying

Your customers are on Facebook & Instagram daily. We narrow down your ad’s audience by interests, gender or location.

Google Shopping Ads

Show your ads to hundreds of millions of potential customers on Google surfaces each day and push them to Amazon.

TikTok Influencer Marketing

As an official partner, we unlock and access influencers to help promote your product on the app.

Google Shopping Ads

  • Increased visibility across Google

  • Grow return on investment by ensuring your marketing campaigns are driving value for your brand on Amazon

  • Gain visibility & data into how these non-Amazon touch points like Google help customers discover and consider your products on Amazon

Increase Amazon Traffic

Discover new sales opportunities by learning more about how shoppers engage with your brand on and off Amazon.

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Increase Your Market Share

Access full-funnel advertising analytics with metrics including clicks, detail page views, Add to Carts and sales.

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“The results with Sequence have been amazing as we have doubled our business on Amazon and our website this season.”

Andreas Casey

Jaspers Boutique


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