How Muscle Mac Grew Subscribe & Save And Cut Sponsored Products ACoS With Sequence
Muscle Mac is a high-protein macaroni and cheese brand developed by Quality Pasta Company, with 20 grams of protein per serving. The brand needed to grow its Subscribe & Save subscriber base while bringing down ACoS on Sponsored Products. Sequence Commerce restructured the campaigns, reworked bid strategy, and rebuilt subscription-focused messaging in the listings.
A better-for-you mac and cheese, built around protein
Muscle Mac is a high-protein macaroni and cheese brand developed by Quality Pasta Company. According to Muscle Mac's official website, the idea came from Paul DeStefano, one of the partners at Quality Pasta Company, who saw an opportunity to create a better-for-you macaroni and cheese that could provide more protein while still tasting great.
Muscle Mac products use pasta with pea protein isolate and real cheese and provide 20 grams of protein per serving.
What needed fixing
Muscle Mac needed to grow Subscribe & Save subscriber count while reducing ACoS on Sponsored Products. Two goals that usually pull against each other: subscription growth wants more top-of-funnel volume, and ACoS reduction wants less of it.
What we did
Sequence Commerce restructured campaigns, optimized bid strategy, and improved subscription-focused messaging in listings.
- Campaign restructure: Sponsored Products rebuilt so spend maps cleanly to intent rather than sitting in one undifferentiated bucket
- Bid strategy optimization: bids reset against efficiency targets so ACoS came down without starving subscription-driving traffic
- Subscription-focused listing messaging: titles, bullets, and imagery reworked so Subscribe & Save reads as the obvious way to buy
The stack we deployed
What's running on the Muscle Mac account
Advertising and listings worked as one channel strategy, not separate projects.
Strategy
Subscribers up, ACoS down, repeat purchases up
Sequence Commerce helped Muscle Mac increase Subscribe & Save subscribers, reduce Sponsored Products ACoS, and improve repeat purchase rate.
Measurable movement on all three metrics
The engagement delivered measurable improvements in Subscribe & Save subscriber growth, Sponsored Products ACoS, and repeat purchase rate.
Results
| Metric | Outcome |
|---|---|
| Subscribe & Save subscribers | +3.2x |
| Sponsored Products ACoS | 42% |
| Repeat purchase rate | +18% |
Why the channel strategy mattered
Muscle Mac's Amazon advertising engagement focused on growing Subscribe & Save subscribers while reducing ACoS on Sponsored Products. Subscriptions turn a one-time protein purchase into a standing order, so every point of ACoS saved compounds against a repeat-purchase base rather than a single sale.
Awards & Recognition
Sequence Commerce is recognized by independent industry bodies for the work we ship for brands like Muscle Mac.
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