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Case Study

3.2x ROAS & 3.2x Conversion Rate for Leading Supplement Brand [Case Study]

3.2

RoAS

3

Boost in conversion rate

70

Reduction in wasted advertising spend

Company

Leading private-label supplement brand that requested information to not be disclosed.

Headquarters

Toronto, Canada

Industry

Supplements 

Services

Amazon Advertising

Creatives + Studio 

Challenge

A company that sells Canadian-made, award winning health products and supplements wanted to increase their sales as they entered the final quarter of the year. 

Despite their success, they believed that they weren’t properly optimized, and with some extra work, they could improve their ACOS and grow their sales dramatically. 

The company has had a strong position in the supplement and health product market, and has been in business since 2004.

 They recently pivoted to selling online, and have relied on Amazon to be their primary platform for their eCommerce activities. 

Challenge

This was a textbook case of optimization. When Sequence was approached by the company, they already had a great advertising strategy that had net them a successful Amazon business, but there is always room for improvement. 

The numbers back up their strong position, as they were already operating at 48% ACoS.

For the supplement industry, this is already a fair score given how competitive the market is. As Q4 was quickly approaching, the company wanted to maximize its investment in advertising spending and see an improvement in sales to end the year strong.

How we helped

With the company’s partnership, the Sequence team put together an action plan to achieve the goals that were set out in the initial conversation.

After a change in their advertising strategy, the team was able to cut their ACOS and improve sales in a dramatic fashion – just in time for the start of the end of the fiscal year. The company saw a 20% decrease in ACOS and a 17% increase in sales from September to December. 

In the end, the company saw some amazing results.

Between September and March of 2022, Canadian ad sales increased by 70.71%, and there was a 62.51% increase in branded ad sales for their products.

In the US, the results were incredible, with a 117% increase in US ad sales. The company has continued to grow and has since become a market leader, with strong sales, particularly in North America. 

The changes helped to further optimize their PPC advertising strategy, creating sustainable, impactful long-term results.

These changes had a permanent impact on their ACOS, which has resulted in a spike in sales and a better deployment of capital in their advertising activities.

The partnership with Sequence will continue to help the company, and its customers, grow and get stronger over time, together. 

By the Numbers

After we got Clean Flight teed up, we took our first shot, and it was an instant hole-in-one. Starting with no impressions, revenue, and a weak conversion rate, we grew them to:

  • 4M impressions per month
  • 90K in monthly revenue from 1 ASIN
  • 22% conversion rate from optimizing PDP with video, EBC and display ads

A large portion of Clean Flight’s growth was captured through organic sales. We were able to optimize their SEO so well that they became Amazon’s Choice product for Golf Ball Washers in the US!

After some success in North America, we were able to help them expand into the UK, which doubled their growth within 4 months.

Sequence helped Clean Flight take off and hit a hole-in-one on Amazon, going from a failed product to a successful, global company which was featured in Forbes!

 

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