How to Change Your Amazon Seller Central Email, Login Settings, and Admin Account – A Complete Guide

Being an Amazon seller, you surely know how important your Amazon Seller Central account is to your company. Proper Amazon account management ensures you can modify your email, change your login settings, or transfer admin rights seamlessly.

Making these changes the correct way guarantees continuous access to your account, whether for security concerns, team reorganization, or just changing to a corporate email.

This article offers a thorough analysis of every stage, whether you’re only thinking about changing your Amazon Seller Central email, modifying your login settings for enhanced security, or transferring admin responsibilities to a new owner or team member.

Our aim is to guarantee you a seamless, trouble-free experience as you implement these important changes, therefore enabling you to control your account with certainty and prevent any interruptions to the operations of your company. 

Changing Your Amazon Seller Central Email Address

Your Seller Central email is the key to communication between Amazon and your business. It receives all account-related notifications, order updates, and policy changes. Changing it is simple but must be done carefully to avoid access issues.

Note that, only primary account users can change the default contact email address.

You will need to use an email address that has never been associated with an Amazon account in any country.

Steps to Change Your Email Address

1. Log in to Amazon Seller Central

Go to Amazon Seller Central and sign in with your current credentials.

2. Navigate to Account Settings Page

In the top-right corner, click on “Settings” and select “Account Info” from the dropdown.

3. Find Login Settings

Under the “Business Information” section, click on “Login Settings.”

4. Edit Your Email Address

Click “Edit” next to your registered email. Enter your new email address and re-enter it for confirmation.

Amazon may require you to enter your password for verification.

5. Verify Your New Email

Amazon will send a verification email to the new address. Head over to your inbox, click the verification link, and confirm the change.

6. Confirm in Seller Central

Once verified, go back to Seller Central and check if the update is reflected.

Pro tips-

• Always ensure you have access to both the old and new email addresses before making changes.

• If you’re locked out of your old email and can’t access verification emails, contact Amazon Seller Support and they will help you retain it.

• If you use Amazon’s Two-Step Verification, update it with your new email to avoid login issues.

Updating Login Settings- Password, Multi-Factor Authentication, and Recovery Options

Keeping these updated ensures the security of your account avoiding any discrepancies.

1. Changing Your Amazon Seller Central Password

Step 1– Log in to Amazon Seller Central and click on “Settings” > “Account Info”.

Step 2– Fetch “Login Settings” and click “Edit” next to your password.

Step 3– Enter your current password and then your new password.

Step 4– Finally, click “Save Changes”.

Always use a strong password that includes uppercase and lowercase letters, numbers, and symbols. 

2. Updating Multi-Factor Authentication (Two-Step Verification)

Amazon requires sellers to use Two-Step Verification (2FA) to enhance account security. If you need to update your authentication settings:

Step 1– Head over to Amazon’s Advanced Security Settings.

Step 2– Sign in and locate your registered 2FA methods.

Step 3– Click “Edit” next to the phone number or authenticator app.

Step 4– Add a new phone number or set up a new authenticator app (Google Authenticator or Authy).

Step 5– Verify the change via SMS or authentication code.

Step 6– Click “Save”.

It is recommended to keep a backup phone number or authentication method in case of phone loss.

3. Updating Your Recovery Email or Phone Number

If your recovery email or phone is outdated, update it to prevent lockouts:

Step 1– Log in to Amazon Seller Central and navigate to “Settings” > “Account Info”

Step 2– Click “Edit” under Security Settings and add a new recovery email or phone number.

Step 3– Verify with the code sent to the new contact and click “Save Changes”.

If you forget your password, your recovery options help you regain access. This keeps your account safe in case of hacking attempts.

Changing or Transferring the Admin Account on Amazon Seller Central

The Admin Account is the primary account holder with full control over Amazon Seller Central. If you’re selling your business, adding a co-founder, or restructuring roles, you may need to change the admin.

Amazon does not allow direct admin transfers. Instead, you must add a new admin user and remove the old one.

How to Add a New Admin User

To add a new admin user, follow these steps. 

Step 1– Log in to Seller Central as the current admin

Step 2– Click “Settings” > “User Permissions”

Step 3– Under “Add a New User,” enter the new admin’s email address and click “Send Invitation”.

Step 4– The new user will receive an invitation email

Step 5– Once accepted, return to User Permissions and click “Manage Permissions” and assign Admin Rights

How to Remove the Old Admin User

Once the new admin is added, log back into User Permissions

Step 1– Find the old admin’s account

Step 2– Click “Remove” or “Downgrade Permissions” to a lower role

Step 3– Confirm the change

Things to Keep in Mind

Amazon does not allow the primary email to be removed—only its permissions can be changed.

If the business is being sold, contact Amazon Seller Support to guide you through the ownership transfer.

Lastly, 

Updating your account information regularly helps you not only guarantee smooth operations but also safeguard your company from possible access problems or security concerns. Amazon policies change, thus knowing about these procedures enables you to keep complete control of your Seller Central account. You can also send follow-up emails to customers or team members after making important account changes to ensure everyone stays informed.

Require assistance? A reputable Amazon Advertising agency, Sequence Commerce is here to assist you navigate the process with knowledgeable guidance on account management and advertising optimization. Being an established Amazon marketing and e-commerce agency, we help merchants negotiate Seller Central complexity, maximise their accounts, and make sure everything operates well. From account administration to advertising to business expansion, we have you covered.

Contact us now and let us help you to improve your Amazon company! 

Jake Gilbert

Jake Gilbert serves as the Chief Revenue Officer (CRO) at Sequence Commerce, where he spearheads all lead generation initiatives and drives the agency’s growth strategy. With a keen analytical mindset, Jake transforms complex marketplace data into actionable insights that deliver measurable results for clients. His expertise spans conversion rate optimization, customer acquisition funnels, and performance marketing specifically tailored to Amazon and e-commerce ecosystems.
At Sequence Commerce, Jake has developed proprietary reporting frameworks that accurately track and attribute revenue across multiple marketing channels, allowing clients to optimize their ad spend with precision. His data-driven approach to revenue optimization has helped numerous brands scale their Amazon presence while maintaining profitable growth metrics. Jake regularly analyzes emerging marketplace trends and platform algorithm changes to refine client strategies and maintain competitive advantages in the increasingly complex e-commerce landscape.
Before joining Sequence Commerce, Jake built successful sales operations for SaaS companies targeting the e-commerce sector, giving him unique insights into both the technical and strategic aspects of online selling. He holds certifications in advanced analytics and digital marketing, and frequently shares his expertise through the Sequence Commerce blog and industry webinars.