Should You Hire an Amazon Vendor Central Agency?

What is Amazon Vendor Central?

Amazon Vendor Central is an Amazon service that manufacturers and distributors of wholesale products can use to sell their goods to Amazon Canada directly.

As an invite-only B2B selling platform, Amazon Vendor Central aims to curate high-quality goods for Amazon to sell under the ‘Sold by Amazon’ label.

In a way, Amazon Vendor Central is similar to Amazon Seller Central but instead is designed for a different audience.

Is Amazon Vendor Central right for your brand?

If you are a large-scale producer/distributor of goods then Amazon Vendor Central is likely the platform you want to use to sell on Amazon. Since your items will be sold under the ‘Sold by Amazon’ label, customers will generally feel more confident buying them.

Amazon Canada is the biggest online retailer in the country, so you’ll have access to plenty of buyers when using Amazon Vendor Central.

In contrast, Amazon Seller Central may be better suited for your business’s needs if you want to sell directly to consumers.

Amazon Seller Central also features more flexibility and might be a better choice for smaller wholesale batches.

Learn more about getting started with Seller Central to see if this platform matches your selling goals.

What are some common problems with Vendor Central?

The primary benefit of Amazon Vendor Central is that it provides you with an immediate buyer for your wholesale and bulk products.

However, like any service, you should be aware of some of the drawbacks before enrolling.

Aside from being invite-only, Vendor Central can be frustrating to work with when you don’t know all the particulars of the service.

Below we list a few common complaints vendors have with Amazon Canada’s Vendor Central.

Operations

Some concerns vendors have with Vendor Central are in regards to their operations.

The strict guidelines Amazon Canada sets for their ordering services may result in unforeseen purchase order issues.When something isn’t filled out properly, Amazon may issue chargebacks which can hurt your bottom line.

The service is also subject to pricing increases.Many vendors find it difficult to keep up due to Amazon Vendor Central regularly increasing prices.

Generally, the more products you have, the better Vendor Central will work for your needs.With that said, you need to be aware of the fact you may notice fulfillment order issues with smaller POs along with a more complicated pickup schedule.

When enrolling in Amazon Vendor Central, you must be prepared to lose the ability to control the prices of your products as well as adhere to all of Amazon’s strict and rigid guidelines.

Advertising

With Vendor Central, there is less flexibility than with Seller Central. For example, it’s more difficult to create converting listings and storefronts due to limited customizability.

Running ads is also not so straightforward. Some vendors complain about how difficult it is to generate a profitable ROAS from advertising.

Vendors also struggle with not having enough time to manage ads or set up the software to handle them.

To use Vendor Central’s Amazon Advertising features effectively, you must understand advanced advertising modules.

What services can you outsource to a Vendor Central agency?

There are many services and tasks you can outsource to a dedicated Amazon Canada agency or consultant.

Outsourcing certain jobs to experts can save sellers and vendors time, energy and money, especially if they involve skills that aren’t in your team’s wheelhouse.

Below, we list some of the tasks you can outsource to a company that offers Amazon Vendor Central agency services.

Amazon Advertising

Advertising and marketing tend to be the most popular services to outsource.

Advertising consultants and marketing agencies have various tried and true methods that promote growth, boost conversions and help build your brand.

Usually, many vendors lack advertising experience in-house, making this a very low friction service to outsource.

Account Management

By hiring an agency or consultant that offers Amazon Canada account management, you and your team can spend more time focusing on the areas you are most skilled at.

Amazon Vendor Central agency services often include managing your vendor account, fulfilling orders, posting listings, and much more.

Listing Photography, Content & SEO

Amazon Vendor Central agency services that specialize in creative services and SEO can boost your conversion rate by optimizing product listings with professional copywriting, product photographs, and even promotional videos.

An outsourced creative team can also handle anything to do with Amazon’s A+ Content, a tool that helps sellers and vendors enhance their branding with product listing customization.

Consulting

With the right consulting agency, you can look forward to professional advice and strategies to make running your business on Vendor Central as smooth as possible.

An Amazon Canada consultant can help your team with advertising, negotiating, finances and anything else related to your brand’s needs.

Fulfillment

Prevent logistical headaches with a dedicated Amazon Canada fulfillment centre. Canada’s fastest-growing fulfillment partner, AMZ Prep, can handle all your Vendor Central account management needs while also providing product fulfillment services.