{"id":5,"name":"Alex Kung","url":"https:\/\/sequencecommerce.com\/","description":"<p class=\"whitespace-pre-wrap break-words\">Alex Kung is the Founder and CEO of Sequence Commerce, with over a decade of hands-on experience in Amazon advertising, marketing, and marketplace strategy. As a certified Amazon Advertising Specialist, Alex has personally managed more than $15M in Amazon ad spend, helping brands achieve an average 40% increase in ROAS across diverse product categories. His expertise spans Amazon DSP programming, inventory optimization, A9 algorithm strategies, and multi-channel e-commerce scaling.<\/p>\r\n<p class=\"whitespace-pre-wrap break-words\">Before founding Sequence Commerce, Alex led e-commerce operations for several 7-figure brands, developing proprietary methodologies for Amazon keyword research and listing optimization now used industry-wide. A regular speaker at e-commerce conferences including SellerCon and Prosper Show, Alex's data-backed insights have been featured in publications like Entrepreneur and Digital Commerce 360. Through the Sequence Commerce blog, he shares proven, actionable strategies based on current marketplace trends and algorithm updates to help sellers build sustainable Amazon businesses.<\/p>","link":"https:\/\/sequencecommerce.com\/de\/author\/alex\/","slug":"alex","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/ce29d6a502b9afb6bf05fd5e0f7743ee040cee6339d2b84890cfa7480295809c?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/ce29d6a502b9afb6bf05fd5e0f7743ee040cee6339d2b84890cfa7480295809c?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/ce29d6a502b9afb6bf05fd5e0f7743ee040cee6339d2b84890cfa7480295809c?s=96&d=mm&r=g"},"meta":[],"author_title":"","author_company":"","elementor_introduction":"","_links":{"self":[{"href":"https:\/\/sequencecommerce.com\/de\/wp-json\/wp\/v2\/users\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sequencecommerce.com\/de\/wp-json\/wp\/v2\/users"}]}}