What Was Holding Them Back?

As a vendor central seller, thanks to their already strong brand name, they were able to increase their brand awareness and online presence organically without the need for an ad spending budget. But with little risk, comes little reward and they were happy with this outcome — at least for a while.

We were able to identify that not enough was being put into their advertising and keyword strategies. We set on creating a retargeting campaign geared at taking advantage of the brands preexisting customer base, as well as pushed ads on competitors using sponsored brand ads and sponsored headline search ads.

They wanted to scale their business even more and wanted to include Amazon — THE biggest name in eCommerce — as a much larger piece into their overall eCommerce strategy, but their team lacked the expertise that this feat required, and so we came in.

Not Your Average Joe

Other big-name brands such as SAXX and Hanes were competing heavily by running their own sponsored brand ads and sponsored display ads that highlighted and were targeted towards their branded keywords. Using our team of data scientists, after some analysis we were able to determine that Joe Boxer was behind in this step of the game and wasn’t utilizing the fact that historically, a huge percentage of their total sales has come from their branded keywords like “Joe Boxer”, “Joe Boxer Briefs” etc. thanks to their vivid retail presence in big box stores like Costco, as well as their already established and built customer base.

“Sequence is nothing short of amazing! They manage your business and brand as if it were their own. They understand data like no other.”

Alyssa B.
Screenshot of Joe Boxer Amazon listing

Our Think Out of The Box-ers Approach

It was crucial to develop an advertising strategy that would help this big name retain its glory as it dominates the Canadian Amazon marketplace.

Joining them with only three months left to the end of the year, the pressure was on to show Joe Boxer what we were made of — and boy did we deliver.

Having analyzed the competition, and gone over the brands previous ad strategies, it was clear that launching targeted campaigns revolving around branded keywords was key for massive growth. Our plan worked, spiking monthly store traffic to 5M users. Leveraging the brands name, we further expanded on our ad strategy guided by the data we uncovered through vigorous a/b testing.

By using the power of data, we designed advertisements that grabbed the attention of users and boosted the brands Amazon store ranking, as well as boosted on-page conversions while lowering advertising costs.

  • The year in year ad revenue grew by 6000% in three months

  • Achieved a profitable ROAS of 5.11

  • Monthly new traffic spiked to over 5M visitors.

With Sequence by its side, Joe Boxer was able to dominate yet another market, and grow their ad revenues exponentially—all within three months. In fact, our success with the Joe Boxer lead to the partnership with parent company, Caulfield Group, to further expand on their advertising types through DSP, campaign optimization and off-Amazon marketing.

Increase Your Amazon Traffic

Joe Boxer’s parent company, Caulfield Group and us are in the process of expanding advertising types, looking into DSP, and optimizing their entire catalog as well as using Google for more advertising types as off-channel options.

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Boost Conversions

Win over your customers with compelling copy and creative content—not just a discounted price. Implement proven DSP & PPC strategies that will propel your storefront to the top and outpace your competition!

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group of people using Joe Boxer garments

Joe Boxer, in Brief

In only a matter of months, we were able to show even a big-brand name that we’re experts at what we do, and our results speak for themselves. A 5953% increase in ad revenues is one that some brands can only dream of — until they partner with us.

Entering the Amazon eCommerce space became risk-free with us there

We care about results—and don’t mess around with the numbers. Having worked closely with Joe Boxer these last three months, we were able to increase sales to well over 6 figures while maintaining low ad spend.

Sometimes, you have to let your brand speak for itself

Dominating a whole new market can be hard even for big-name brands, and it becomes even harder on a platform like Amazon that requires its own expertise. With Sequence there, we were able to help Joe Boxer find its voice and let its brand name take over, with simple yet highly effective targeted and display ads.

Let’s Make Things Happen

Abbas Panju

Head of Global eCommerce Ads
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