The Challenge

ANS Performance was created from a ‘built-to-last’ mentality—which meant quality was everything and we didn’t want to disappoint. However, although their products were top-notch, ANS suffered from a limited catalogue selection and a lack of Amazon post-listing optimization which was bringing down the brand’s overall performance (pardon the pun.) Couple that with little advertising strategy and a lack of data insights—we had a lot of work ahead.

“The team at Sequence is next-level. They helped us unlock our potential on Amazon. Sales have increased substantially, and we’re excited to continue on that path with Amazon DSP.”

Shetal Shah

CEO

We aggressively ran ads on competitors ASINS using Display ads to acquire on-page customers using a strategy we call ‘Competitor Conquesting’

Given our strong ability to use data on Amazon to understand our customers, our team was able to calculate the LTV of an ANS customer over the year to understand how much we were able to spend to acquire a new customer off Amazon.

Alongside our conquesting strategy for new customers, we utilized branded keywords of our competition (ie C4, Ghost Supplements, and Vega) to showcase beautiful custom headline search ads to their customers when searching up their products – needless to say, the store quickly started ranking and performing well.

  • Created Enhanced Amazon Brand Content (EBC) & Product Videos to help with on page conversion

  • Generated Over 30M+ In Paid Search Impressions

  • Mapped out detailed customer profiles using data insights

 

We also started a 6 month retargeting campaign geared towards capturing the everyday supplement user—by serving our video every 60 days (right about when they start running out of product.) This strategy built ANS a loyal member base and began driving significant traffic to the storefront leading to an increase of 988% in revenue.

Grow Your Amazon Traffic

Together, we increase your brand awareness by driving more and more traffic to your brand. Between Amazon listing optimizations, PPC outsourcing and proper PPC management, we work together to increase customer-brand interaction.

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Boost Sales

With outstanding brand representation and unique products, sales have skyrocketed like never before. Boosting sales is our end goal, and our advertising agency works full force to ensure we can fulfill your dreams and visions!

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Conclusion

With outstanding brand representation and unique products, sales have skyrocketed like never before. Boosting sales is our end goal, and our advertising agency works full force to ensure we can fulfill your dreams and visions!

Strength in numbers

By combining efforts, we were able to build out a solid foundation: a complete brand facelift, an enhanced amazon advertising strategy, and more accurate data reporting to better predict future marketing decisions.

This lead to an overall increase of 2000% growth through Amazon alone.

Ultimately, our team was able to deliver a complete knockout to the competition while simultaneously amplifying the brand’s PPC sales and managing the full shipping & fulfillment logistics chain—we are here to deliver on all your Amazon needs.

Portfolio

Let’s Make Things Happen

Abbas Panju

Head of Global eCommerce Ads
1-(647)-469-5569
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