Become the brand AI recommends when customers search.
Sequence Commerce provides AEO services and GEO optimization services for Australian eCommercebrands seeking visibility across AI-powered search. We combine answer engine optimization, generative engine optimization, technical SEO, AI-first content, entity signals, digital PR, and marketplace consistency so AI systems understand, cite, and recommend your brand. $500M+ in revenue managed.
What are AEO & GEO optimization services?
Not another SEO retainer. The team that engineers the signals AI systems use to understand, cite, and recommend your brand.
AEO and GEO optimization services help brands improve visibility when customers use AI assistants, answer engines, and generative search platforms to research products, compare businesses, and make purchasing decisions. The differentiator isn't backlinks or keyword density. It's whether the team running your search visibility understands what happens the moment a buyer types a question into ChatGPT, Gemini, or Perplexity instead of Google.
Answer engine optimization (AEO) helps AI systems understand and retrieve accurate information from your website, content, and structured data. Generative engine optimization (GEO) improves the signals AI models use when deciding which brands, sources, and companies to mention in generated answers. Sequence connects both to technical SEO, content strategy, Shopify, Amazon AU, and marketplace consistency, so the same signals compound across every surface a buyer checks.
Sequence is built for Australian eCommercebrands doing $1M to $100M in annual revenue who already invest in traditional SEO and are watching organic traffic get intercepted by AI-generated answers. It also fits marketplace-native brands whose Amazon presence outranks their DTC store in AI citations, and who want a unified approach across both.
Your AI search visibility does not stop at your website.
AI systems evaluate brands across websites, reviews, publications, marketplaces, third-party references, and entity graphs. A single-channel SEO retainer leaves 60% to 80% of the surfaces AI actually reads uncovered. Here's what changes when one strategy handles all of them.
| Capability | DIY AI Search | Generalist SEO Agency | Sequence Commerce |
|---|---|---|---|
| AI visibility audit | Manual prompting & tracking | Limited platforms | Commercial prompts across 6 AI engines |
| Australian GEO strategy | Internal research | Global playbooks | AU behaviour, terminology & authority |
| Entity optimization | Multi-channel juggle | Website-only entities | Site + profiles + reviews + marketplaces |
| AI-first content | Internal expertise required | Traditional SEO content | FAQs, comparisons, buyer questions, expert insights |
| Citation building | Separate outreach | Backlinks only | Digital PR + third-party citations |
| Technical AEO & GEO | Specialist knowledge required | Partial support | Schema, crawlability, AI accessibility |
| eCommerce& Amazon AU | Managed separately | Out of scope | Website + Amazon + reviews connected |
| AI reporting | Built internally | Basic visibility | Mentions, citations, share of voice, sentiment |
Find the prompt gap. Build the evidence. Earn the citation. Measure the impact.
A four-stage loop that compounds AI visibility across every platform your buyers use when one team runs all of it.
How AEO, GEO, content, and authority feed each other under one system
Seven workstreams. One roadmap. Every question your buyers ask AI.
Sequence combines AEO, GEO, AI SEO, technical optimization, content strategy, authority building, digital PR, eCommerceSEO, and marketplace signals so AI systems better understand, cite, and recommend your brand.
AI Visibility Audit & Prompt Intelligence
Sequence analyzes your brand across every major AI search platform using commercial prompts to measure AEO and GEO visibility. We evaluate AI-generated answers, competitor mentions, citations, entity signals, and the exact gaps between where buyers are asking and where you show up.
- Commercial prompt sets tailored to your category and audience
- Competitor visibility mapping across every platform
- Citation source analysis: which URLs and domains AI actually pulls
- Entity graph audit: how AI understands (or misunderstands) your brand
- Baseline AI Visibility Score to measure every future gain against
Australian GEO Strategy & Entity Optimization
We strengthen the entity signals AI systems use to understand your brand, offerings, location, and audience. Business profiles, LinkedIn, reviews, directories, industry associations, and partner mentions optimized for Australian AI-search context.
Australian Signals · Entities · AuthorityAI-First Content & AEO Services
We identify the questions Australian buyers ask AI and the topics competitors gain visibility from across generative search. Content built around FAQs, comparisons, alternatives, pricing questions, and expert insights that AI models actually extract.
Buyer Questions · Comparisons · FAQsCitation Building & Australian Digital PR
Sequence builds GEO authority through trusted third-party references including Australian publications, industry websites, expert commentary, founder profiles, original research, and resource pages that AI systems treat as reliable sources.
Digital PR · Third-Party Citations · ResearchTechnical AEO, GEO & AI Accessibility
Crawlability, indexation, schema markup, internal linking, page structure, technical SEO, and AI crawler accessibility so AI systems can access, understand, and retrieve your information without friction.
Schema · Crawlability · AI AccessibilityReputation, Reviews & Amazon AU Optimization
For Australian eCommercebrands, Sequence connects website content, marketplace attributes, reviews, and brand positioning to create consistent signals across search and AI platforms. The signals AI reads finally agree with each other.
Reviews · Reputation · Amazon AUAI Citation Tracking & Competitor Monitoring
Ongoing tracking of AI mentions, citations, recommendations, competitor visibility, share of voice, rankings, traffic, and revenue. A clear read on how your brand performs across every evolving AI search platform.
AI Visibility · Citation Share · IntelligenceEvery major AI surface your Australian buyers use, monitored weekly.
Sequence measures your visibility across the platforms Australian eCommercebuyers actually query when they compare brands, research products, and make purchase decisions.
How Muscle Mac compounded marketplace growth through full-funnel optimization.
Established food & nutrition brand. Fragmented Amazon presence, disconnected marketplace signals. One team took over advertising, discoverability, and marketplace performance under one program.
Muscle Mac
The challenge: an established food & nutrition brand with a fragmented Amazon presence, inefficient advertising spend, and marketplace signals that weren't feeding downstream visibility. Sequence took over advertising optimization, marketplace SEO, product discoverability, and conversion strategy, then rebuilt the foundation for scalable eCommerceperformance.
Read the full case study →
Sequence is the rare agency that treats AI visibility, our website, and our marketplace presence as one program. Same dashboard, same standup, same accountability. Our cross-channel visibility finally tells the truth. It tells a much better story than three separate vendors did before.
Four clear stages from invisible in AI search to measurable growth.
Sequence identifies where your brand is missing across AI platforms, understands why competitors gain visibility, implements priority improvements, and measures performance over time.
Audit
Sequence tests commercial prompts across every relevant AI platform and evaluates competitor visibility, citations, entities, content gaps, technical accessibility, reputation, reviews, and marketplace signals. You get an AI visibility baseline you can measure everything else against.
Strategy
A prioritized AI Search Visibility roadmap connecting AEO, GEO, content strategy, authority building, technical SEO, digital PR, and eCommerceoptimization. You see exactly where every dollar goes before we ship anything.
Activate
AI-first content creation, schema implementation, internal linking, entity optimization, technical SEO improvements, digital PR, citation building, and reputation management. Project-based or ongoing implementation, your choice.
Optimize & Scale
Sequence tracks commercial questions over time to measure AI visibility, citations, recommendations, competitor share, accuracy, search rankings, and growth opportunities across evolving AI search platforms. The flywheel gets faster every quarter.
AEO & GEO optimization services Australia FAQs
What is a GEO agency?
What is the difference between GEO and SEO?
How does generative engine optimization work?
How much does a GEO agency cost in Australia?
How do you measure AI search visibility?
Do you work with Australian brands selling on Amazon AU?
Which AI platforms should Australian eCommercebrands care about?
How long before we see AI citation improvements?
Can Sequence work with our existing SEO agency?
Want to see what AI says about your brand?
Sequence reveals where your brand appears in AI search, which competitors AI recommends, which sources influence visibility, and where the opportunities exist. Submit your domain and Australian market to receive an AI visibility baseline covering commercial prompts, competitors, entities, content, citations, authority, reputation, technical accessibility, and marketplace signals.
Get your AI visibility audit →