Definitive Guide for Hiring Your First Amazon PPC Consultant
What is an Amazon PPC Consultant?
An Amazon PPC consultant is a paid advertisement specialist who helps sellers on theAmazon marketplacecreate, optimize and manage their ad campaigns.
Consultants generally have extensive experience with Amazon’s advertising tools and are up-to-date on the latest best practices.
Working with a consultant can free up your time to focus on other aspects of your business while still driving sales and growing your business.
Here’s everything you need to know about it.
6 reasons to hire an Amazon PPC Consultant
There are a number of reasons why you might need an Amazon PPC consultant.
1. Outsource your research to an Amazon Advertising expert
If you want to ensure that your products are getting in front of your customers, then keyword research is a critical component to your success. A consultant can provide you with in-depth keyword research that drives increased conversions.
They will give you insight into where your business ranks for specific keywords, which keywords your competitors are using, and what keywords are the best to target.
If you are unfamiliar with keyword strategies, then a consultant can help you select keywords that will maximize the return you get from your advertising investment.
2. Precise ad targeting boosts conversion
Targeting methods determine where your ads will display and who can see them. With a consultant, you’ll get access to precise ad targeting, which leads to higher conversion rates.
Your ad targeting is one of the most critical components of your strategy – if its not optimized, you are throwing away your ad dollars.
Picking the right targeting strategy and your specific campaign depends on dozens of factors, like the product you are trying to sell, the the ad type you’re using, your larger business goals, your advertising and so on.
There is literally no such thing as a one size fits all approach here.
If you are new to Amazon advertising, this can be ridiculously confusing. Even veterans of the industry can still have trouble picking which targeting strategy to use.
On top of this, all ad strategies must remain flexible.
You will need to make regular adjustments to ensure that you have the right level of exposure for your campaigns.
A great consultant will be an expert at ad targeting, potentially saving you hundreds of hours of confusion.
3. Campaign tracking to understand your advertising spend
If you can’t measure it, you can’t optimize it – Sun Tzu, probably.
He was right.
Any good marketing campaign follows this cardinal rule.
Without the ability to track your key performance metrics and measure your results, you will have no way of knowing if your campaign is running smoothly or if you are flushing ad dollars down the drain.
A great consultant will have the technical, professional, and analytical skills required to manage and track your campaigns to measure their success and profitability.
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4. An external competitive analysis can give you a fresh perspective on your Amazon Ads
In a market that is as saturated as Amazon, a competitive analysis isn’t just a nice to have, it is critical.
When you advertise on Amazon, you will face stiff competition.
Competitive analysis reveals critical information that you can leverage to make standout campaigns and blow away your competition.
What makes a great competitive analysis?
Successful Amazon PPC strategies being used by the top performers in your niche
Which paid and organic keywords are driving engagement and traffic to your competition’s listings
High-performing and under utilized keywords that your competitors are not ranking for
Real-time updates on competitors’ SEO and PPC strategies
Competitors’ prices and product reviews
We do free-video-based video analysis for every brand we review; it’s around 20-minutes and will review the entirety of their Amazon advertising strategy.
5. Industry monitoring on Amazon means bigger wins for your brand
The reality is, if you aren’t spending every day immersed in the Amazon advertising industry, you are going to fall behind.
Monitoring the amazon industry allows you to capitalize on new developments and grow your business.
A great Amazon marketer will be up to date with all of the big trends in Amazon marketing, giving you access to expert advice that will give your business a competitive edge.
A consultant will provide you with extremely high-quality insights that give you a great perspective on your ads and what you need to do to optimize your advertising strategy.
6. Working with an agency saves you time
If you are running an Amazon business today, regardless of your background or beliefs, we can agree on one thing: running an Amazon business is HARD work.
It takes hours of time, a crazy level of commitment, and persistence to do well on the platform. Every day feels like it flies by, and time is always of the essence.
Hiring an Amazon PPC agency saves you time that you can spend working on more important parts of your business.
After all, time is your most valuable resource, and having more of it can help you grow your business rapidly.
If you want to save time and maximize your ROAS, then look for an Amazon PPC agency that uses an individualized approach to managing your campaigns.
4. An external competitive analysis can give you a fresh perspective on your Amazon Ads
In a market that is as saturated as Amazon, a competitive analysis isn’t just a nice to have, it is critical.
When you advertise on Amazon, you will face stiff competition.
Competitive analysis reveals critical information that you can leverage to make standout campaigns and blow away your competition.
What makes a great competitive analysis?
Successful Amazon PPC strategies being used by the top performers in your niche
Which paid and organic keywords are driving engagement and traffic to your competition’s listings
High-performing and under utilized keywords that your competitors are not ranking for
Real-time updates on competitors’ SEO and PPC strategies
Competitors’ prices and product reviews
We do free-video-based video analysis for every brand we review; it’s around 20-minutes and will review the entirety of their Amazon advertising strategy.
5. Industry monitoring on Amazon means bigger wins for your brand
The reality is, if you aren’t spending every day immersed in the Amazon advertising industry, you are going to fall behind.
Monitoring the amazon industry allows you to capitalize on new developments and grow your business.
A great Amazon marketer will be up to date with all of the big trends in Amazon marketing, giving you access to expert advice that will give your business a competitive edge.
A consultant will provide you with extremely high-quality insights that give you a great perspective on your ads and what you need to do to optimize your advertising strategy.
6. Working with an agency saves you time
If you are running an Amazon business today, regardless of your background or beliefs, we can agree on one thing: running an Amazon business is HARD work.
It takes hours of time, a crazy level of commitment, and persistence to do well on the platform. Every day feels like it flies by, and time is always of the essence.
Hiring an Amazon PPC agency saves you time that you can spend working on more important parts of your business.
After all, time is your most valuable resource, and having more of it can help you grow your business rapidly.
If you want to save time and maximize your ROAS, then look for an Amazon PPC agency that uses an individualized approach to managing your campaigns.
7 Questions to Ask an Amazon PPC Agency When Hiring:
Before hiring an agency, it’s important to do your due diligence and ask the right questions to ensure you find the best fit for your business.
Here are seven questions to consider asking an Amazon PPC agency before hiring them:
1. Experience with Amazon PPC
This one should be a given – but ask them anyway; what their team looks like, experience..etc.
It’s important to understand the level of experience an agency has with Amazon PPC specifically, as this can greatly impact the success of your campaigns.
Ask about their past experience managing Amazon PPC campaigns, and look for agencies that have a proven track record of success.
2. Process for setting up and managing Amazon PPC campaigns
Understanding the agency’s process for setting up and managing Amazon PPC campaigns can give you a sense of how they approach their work and what you can expect from their services.
Look for agencies that have a structured and well-defined process in place.
3. Approach to keyword research and bid management
Keyword research and bid management are crucial components of any successful Amazon PPC campaign.
Ask the agency about their approach to these areas, and look for agencies that have a data-driven and strategic approach.
4. Measuring the success of an Amazon PPC campaign
It’s important to understand how the agency measures the success of their campaigns, as this will give you a sense of what metrics they prioritize and how they determine whether a campaign is successful. Look for agencies that have a clear and defined set of metrics they use to measure success.
5. Staying up-to-date on the latest Amazon PPC best practices
The world of Amazon PPC is constantly evolving, so it’s important to work with an agency that stays up-to-date on the latest best practices.
Ask about how the agency keeps their knowledge and skills current, and look for agencies that are proactive about staying on top of industry developments.
6. Communication with clients
Effective communication is key to any successful client-agency relationship. Ask about the agency’s approach to communication, and look for agencies that are proactive about keeping their clients informed about the status of their campaigns.
7. References and case studies
References and case studies can provide valuable insights into the agency’s work and how they have helped other clients achieve success. Ask for references or case studies from previous clients, and be sure to follow up with these references to get a better understanding of the agency’s work.
Can I just learn Amazon PPC Advertising Myself?
Becoming an Amazon PPC expert takes time, effort, and a lot of learning – so buckle up.
There are thousands of articles, blogs, and guides online that you can leverage to start your journey.
We recommend finding someone who is already an expert and working with them to learn the ropes. You can alsocheck out our blogfor helpful tips and tricks.
If you can’t find what you are looking for on our blog or by looking online, here are some of our favourite resources:
- Jungle Scout Amazon PPC Videos: Jungle Scout has become somewhat of a defacto resource for Amazon Sellers, and they continue to be an asset, especially in the advertising space.
- Sequence’s YouTube Channel:An amazing resource for anyone in the Amazon advertising game (I know, it’s a bit bias).
- YouTube: A great account to start off with isAdBadger. They have dozens of informative videos with insightful content on everything Amazon advertising.
- Facebook Groups: Two good groups to join off the jump areAmazon PPC Help – Beginners & ExpertsandAmazon PPC Tips and Tricks
- The TACOS Tuesday Podcast:A great listen for anyone who wants to learn about Amazon PPC from an entertaining group of experts.
The Bottom Line
Hiring an Amazon PPC Consultant can be a great way to get help with yourAmazon advertising campaigns.
However, it’s important to do your research and ask the right questions before hiring anyone. With a little bit of effort, you can find the perfect consultant for your needs.
If you’re not ready to hire a consultant, or if you want to learn more about Amazon PPC before taking the plunge, be sure to check out ourAmazon PPC blog.
We have tons of helpful articles that will teach you everything you need to know about Amazon advertising.
Still have more advertising questions? Feel free tocontact usand our team will be happy to help you out.
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