Selling on Amazon is already a game-changer, but what if you could lower your costs, boost your brand’s visibility, and get free perks just for starting out? Sounds like a win, right? That’s exactly what Amazon Seller Incentives are designed to do.
Whether you’re a new seller looking to launch your first store or an existing seller planning some international expansion, Amazon has rolled out a variety of incentives to make your journey smoother.
From discounted fees and free fulfillment to advertising credits and referral bonuses, these incentives can give you an edge in an increasingly competitive marketplace.
But here’s the catch—many sellers either don’t know these perks exist or don’t use them to their full advantage. That’s where this guide comes in. We’ll walk you through how to qualify, what’s currently available (especially in the U.S.), and how to make the most of these benefits so you can scale your Amazon business with fewer headaches and more profit.
Let’s dive in!
What are Amazon Seller Incentives?
Amazon Seller Incentives are financial and operational perks for sellers that are meant to get them to start or grow their business on Amazon. If you’re exploring opportunities to sell used books on Amazon, these incentives can also help reduce costs and improve your margins as you scale your business. These rewards come in many forms, such as lower fees, advertising credits, better fulfilment, and extra payments for sellers who are registered with a brand.
Most of these incentives are for new sellers, but current sellers may also be able to use them if they register themselves to a new marketplace.
Why you shouldn’t miss out on using Amazon seller incentives: Key Benefits
Let’s talk about the benefits of Amazon seller incentives and find out how to make the most out of this.
1. Brand representatives
You can get these benefits as a new seller if you register your brand within six months of listing your first item for sale and are the first seller with a Brand Representative role given to an Amazon Brand Registry brand:
Brand Referral Bonus for a fresh start
Experience a 10% bonus on your first $50,000 in eligible branded sales. Eligible brand sales include those sales that come from products that are enrolled in the Amazon brand registry, occur after enrolling in the new incentive program and are completed and not hung up on return or refund.
You will then get a 5% bonus on your next $950,000 in eligible branded sales, up to $52,500 in bonus value, or until you are no longer eligible, whichever comes first.
Vine Credit
You will also secure $200 worth of points for Amazon Vine. Vine asks the most trusted reviewers in the Amazon store to write about new goods so that other customers can make smart choices about what to buy. Sellers who are taking part can give these reviewers free units of their goods. If you need help managing the process, our Amazon Vine management program can handle enrollment and review strategy for you.
If you want to get Vine credits, you must also enrol in Vine within 90 days of becoming qualified for brand benefits (the later of when you finished Brand Registry enrolment and list your first offer). This includes filling out the brand registry. Credits that aren’t used will disappear after one year.
2. Fulfillment by Amazon (FBA) benefits
A lot of good things happen for new sellers whose first Fulfilment by Amazon (FBA) shipment arrives at an Amazon fulfilment centre within 90 days of offering their item for sale. Some of these are:
Inventory shipping fee credit
When you use the Amazon Partnered Carrier Program, which connects you with established logistics companies for shipping your inventory to Amazon fulfillment centers, you can receive up to $100 back as a reimbursement toward your shipping costs. Additionally, if you use Amazon Global Logistics to ship your products internationally to Amazon’s warehouses, you can get up to $200 back on your delivery fees.
Auto-enrollment in FBA New Selection
New-to-FBA ASINs that qualify are automatically added to FBA New Selections, which offers free monthly storage, liquidations, and returns handling for up-to 90 days.
Navigate to the “ASIN Eligibility” section in FBA New Selection to find out which ASINs are eligible.
New sellers can additionally also benefit from:
Reduced FBA inbound placing service fee
For every $400 in credits, the FBA inbound placing service fee can be cut down. Reduced Fees for large bulky-size products is also effective January 15, 2025, where inbound placement service fees for large bulky-size products will be reduced by an average of $0.58 per unit for minimal shipment splits.
Amazon Multi-Channel Fulfilment (MCF) perks
You can get 10% off the fulfilment fees for the first 100 items you ship through Amazon Multi-Channel Fulfilment. This lets sellers use their FBA inventory to fill orders from places other than Amazon, like direct-to-consumer (DTC) sites, online marketplaces, and social media shops.
No Storage Utilisation fee
For the first 365 days after the first FBA inventory receipt date, there is no storage utilisation fee.
For the first 365 days after their first FBA inventory receipt date, all new Professional sellers will not have to pay the low-inventory level fee.
Once the first package arrives at the fulfilment centre, credits will be given out. These credits can be used to waive future fees. The points might not show up in your account for at least 10 days. On the New Seller Incentives page, you can see how much credit you have. Credits that aren’t used disappear after one year.
3. Amazon advertising benefits
If a new seller uses Sponsored Products and Amazon coupons within 90 days of selling their item, they can get the following:
For using Sponsored Products, you can get $50 worth of advertising clicks. You can quickly make Amazon ads that show up in related search results and on product pages to help people find your goods. As voice commerce continues to grow through Alexa devices, optimizing for Amazon voice SEO becomes increasingly important for new sellers to capture conversational search queries that complement traditional Sponsored Products campaigns and maximize the value of these advertising credits. For Sponsored Products, there may be extra rules and restrictions.
You will also get $50 worth of coupons credits. With coupons, you can make sales that are more appealing to customers in the Amazon shop.
If you’re targeting grocery buyers, pairing these coupons with Amazon Fresh Weekly Ads can further boost visibility for your products in high-intent shopping categories.
How do you apply these incentives?
If the perks sound exciting, the next big question is: how do you actually access these incentives? Here’s a quick breakdown.
1. Brand-Registered Seller Bonus (5% and 10%)
How to Get It:
Enroll in Amazon Brand Registry within 6 months of listing your first eligible branded product.
Your brand must be active and verified.
Once eligible, bonuses are automatically applied as referral fee credits — no manual application needed.
Track your credits through the New Seller Incentives dashboard in Seller Central.
2. FBA New Selection Program
How to Get It:
Start listing new-to-FBA ASINs. Amazon will automatically enroll qualifying ASINs into the program.
You don’t need to apply separately.
Perks like free monthly storage, free returns processing, and free liquidations are automatically unlocked for up to 90 days (for standard-size items) once ASINs are enrolled.
3. Partnered Carrier Program & Amazon Global Logistics (AGL) Reimbursements
How to Get It:
Ship eligible units using Amazon Partnered Carrier or AGL.
Amazon will automatically reimburse:
- $100 on shipping using Partnered Carrier
- $200 on AGL delivery fees
These Amazon seller reimbursement amounts typically appear in your Seller Central payments report within the billing cycle.
4. Reduced FBA Inbound Placement Service Fee (2025 Update)
How to Avail:
Eligibility: Enroll in the FBA New Selection Program.
Waiver Details:
- Amazon will waive the inbound placement service fee for new parent ASINs that qualify for the FBA New Selection Program.
- This waiver applies to shipments created between December 1, 2024, and March 31, 2025.
- The fee exemption covers up to the first 100 inbounded units per new parent ASIN.
Automatic Application: No separate application is required. Once your ASIN qualifies and meets the shipment criteria, the fee waiver is automatically applied.
5. Amazon Multi-Channel Fulfillment (MCF) Perks
How to Get It:
Eligible new sellers get 10% off the fulfillment fees on their first 100 MCF shipments.
No application needed — just start fulfilling off-Amazon orders (like from your DTC site or social media shop) using MCF via Seller Central.
Latest Amazon Seller Incentives in the U.S. (2025 Update)
Amazon has refined its incentive programs to help sellers reduce costs and improve margins. Some of the most valuable incentives available in 2025 include:
Amazon Vine Credit– Brand owners receive a $200 credit to enroll products in Amazon Vine and collect early customer reviews.
Amazon Partnered Carrier Discount– New sellers using Amazon’s partnered carrier program get $100 off their first inbound shipment.
Amazon Global Logistics Credit– Sellers expanding internationally can receive a $200 credit toward their first international fulfillment shipment.
Fee Adjustments for 2025
To improve profitability for sellers, Amazon has introduced the following fee adjustments:
- Reduced inbound placement service fees for large products by an average of $0.58 per unit.
- No increases to U.S. referral or fulfillment fees in 2025, ensuring cost predictability for sellers.
Can Current Amazon Sellers Take Advantage of New Seller Incentives?
If you’re an existing seller wondering whether you can still find your way into Amazon’s New Seller Incentives, the answer depends on your specific situation.
Amazon sellers can access New Seller Incentives only when launching in a new international marketplace where they haven’t sold before. For instance, if you’re currently selling on Amazon India and decide to start selling on Amazon Germany, you may be eligible for these incentives in the German marketplace.
However, if you’re already selling in a particular marketplace, you won’t qualify for New Seller Incentives in that same region.
To determine your eligibility and explore available incentives, log in to your Amazon Seller Central account and navigate to the New Seller Incentives dashboard.
Who Doesn’t Qualify?
Sellers with an active Amazon account who are already listing and selling products on the platform do not qualify for New Seller Incentives. These perks are meant to encourage fresh businesses to join Amazon, so they’re not extended to existing accounts.
Note that these incentives are applicable to sellers irrespective of the size of their brand.
When Would an Existing Seller Qualify?
There’s a possible workaround—expanding to a new marketplace where you’ve never sold before. If you start selling in a country where you haven’t had an active Amazon seller account, you might be considered “new” in that region and qualify for incentives.
If you’ve been selling on Amazon US but decide to launch your brand on Amazon UK for the first time, you could be eligible for new seller perks in that marketplace.
However, simply creating a second account in the same country where you already sell won’t make you eligible.
If you’re planning to expand internationally, it’s worth checking Amazon’s latest terms for each region to see if you can unlock incentives as a “new” seller in that marketplace.
Furthermore, if sellers haven’t utilized these incentives, they miss out on free FBA benefits, advertising credits, brand referral bonus boost, Amazon Vine enrollment credits, MCF fulfillment discount, inbound shipping credit.
Any unused bonus credits expire 12 months after you graduate from the program.
Conclusion
Amazon Seller Incentives are carefully designed plans that can help your business grow faster, save money, and make more money. These benefits can really help your business, whether you’re a new seller just starting out or an experienced seller looking to expand into new areas.
Amazon’s incentive schemes are always changing, and we need to keep up. There is free money and other great things coming your way if you don’t use these changes. Do everything you can to make your Amazon business better. Join these programs if you can, and go after the deals.
There is a lot of competition to sell on Amazon, but you can even the odds by giving yourself the right rewards. So why not make the most of every benefit, make more money, and become smarter?
Frequently Asked Questions About Amazon New Seller Incentives
Who qualifies for Amazon Seller Incentives?
Primarily meant for new sellers starting their first store on the site, Amazon Seller Incentives But, current vendors could qualify if they grow into a new area where they haven’t sold before, such as from the United States to Europe or Canada.
What kinds of incentives does Amazon provide to new sellers?
Incentives include fee savings, advertising credits, fulfillment privileges, and bonus payments for brand-registered vendors help new merchants. Among the illustrations are complimentary storage for new FBA users, ad credits for Sponsored Products, and referral fee reductions for brand owners.
Do these incentives benefit current Amazon sellers?
Although most incentives aim at new sellers, current sellers may qualify if they grow into a new area where they have not before sold. A U.S.-based merchant starting in Europe, for example, might qualify for advertising credits and regional fulfilment reductions.
What is needed to be eligible for the Featured Offer (formerly Buy Box) on Amazon?
To be eligible for the Featured Offer, sellers must meet the following criteria:
Professional Selling Plan: You must have an active Professional seller account.
New Product Listings: Only new items are typically eligible.
Competitive Pricing: Your total price (including shipping) should be competitive with other sellers.
Reliable Fulfillment: Using FBA or Seller-Fulfilled Prime increases your chances due to faster and more reliable shipping.
Inventory Availability: Keep consistent stock levels to avoid going out of stock.
Strong Performance Metrics:
-Order Defect Rate (ODR) below 1%
-Late Shipment Rate below 4%
-Pre-Fulfillment Cancel Rate below 2.5%
You can check your eligibility for each listing in Seller Central by enabling the “Featured Offer Eligible” column under Inventory Preferences.
How can I check if I qualify for Amazon Seller Incentives?
Your Seller Central dashboard under the Incentives or Growth Opportunities area will show eligibility information. Amazon also emails qualified merchants to let them know when new incentive programs start.
When and how is the 5% Bonus on Eligible Branded Sales disbursed under Amazon’s New Seller Incentives program?
The 5% bonus is disbursed monthly as credits applied toward your referral fees. Here’s how it works:
Eligibility: You must enroll in Amazon Brand Registry within 6 months of listing your first eligible branded product.
Bonus Structure: After earning a 10% bonus on your first $50,000 in branded sales, you receive a 5% bonus on the next $950,000 in branded sales — up to $52,500 in total bonus value.
Disbursement: Bonus credits are automatically applied to offset your referral fees for the next month.
Expiration: Unused credits expire 12 months after you graduate from the incentive program.
Tracking: You can monitor your bonus and usage via the New Seller Incentives dashboard in Seller Central.
Do all markets have Amazon Seller Incentives?
Incentive schemes differ by country and market. Although fundamental incentives such FBA fee reductions and advertising credits are generally accessible, certain areas provide market-specific incentives for growing merchants. Always consult Amazon’s official Seller Central tools for region-specific advantages.
Jake Gilbert serves as the Chief Revenue Officer (CRO) at Sequence Commerce, where he spearheads all lead generation initiatives and drives the agency’s growth strategy. With a keen analytical mindset, Jake transforms complex marketplace data into actionable insights that deliver measurable results for clients. His expertise spans conversion rate optimization, customer acquisition funnels, and performance marketing specifically tailored to Amazon and e-commerce ecosystems.
At Sequence Commerce, Jake has developed proprietary reporting frameworks that accurately track and attribute revenue across multiple marketing channels, allowing clients to optimize their ad spend with precision. His data-driven approach to revenue optimization has helped numerous brands scale their Amazon presence while maintaining profitable growth metrics. Jake regularly analyzes emerging marketplace trends and platform algorithm changes to refine client strategies and maintain competitive advantages in the increasingly complex e-commerce landscape.
Before joining Sequence Commerce, Jake built successful sales operations for SaaS companies targeting the e-commerce sector, giving him unique insights into both the technical and strategic aspects of online selling. He holds certifications in advanced analytics and digital marketing, and frequently shares his expertise through the Sequence Commerce blog and industry webinars.
Shopify doesn’t offer anything close to these seller perks honestly
Amazon FBA incentives made international shipping actually affordable for me!
My margins were razor thin until I discovered these hidden perks
Took me two weeks to get approved but totally worth the wait
Been selling eight months now, still using three of these incentives
Anyone know if the January twenty twenty two cutoff is still active?
Wish I had this guide when I started – would’ve saved me thousands in fees!
This guide is pure gold for beginners
FBA fee waivers helped me break even faster
Used three of these last month, game changer
Суммируются ли эти предложения с акциями Prime Day?
Wish I found this sooner
Great breakdown! The fee waivers alone saved me hundreds in my first month.
Worth read!!!
Wish I knew about these incentives before starting. Bookmarking for future reference!