Amazonβs growth is notably unstoppable with Amazon having 9.7 million sellers worldwide, with 2.3 million actively selling on the platform as of September 2024. Standing out on the Amazon marketplace isnβt easy as it demands strategic approaches like Amazon advertising.
A powerful tool like the Amazon advertising console allows your brand to push through tonns of sellers selling similar products and carve out a space for yourself on the marketplace with the right push.
Furthermore, Amazon sales revenue is expected to reach $637.3 billion by the fourth quarter of 2024. Now, letβs talk about improving your revenue.
Stay with me and read through how you can start your first ever Amazon advertising campaign or just here for some advanced Amazon advertising tips!
What is Amazon Advertising Console
Amazon Advertising Console is a tool that acts like your one-stop solution to acquire all your Amazon advertising data, campaign performance metrics, track and run new campaigns on Amazon. This is one of the many digital services for Amazon sellers that simplify campaign management and improve advertising efficiency.
It provides a consolidated dashboard that may seem overwhelming to look at but is a godsend as it compiles all the information you would possibly need. From ACOS, ROAS, CTR, clicks, impressions, and possibly everything under the sun is available on Amazon advertising console.Β
The sole purpose of Amazon advertising console is to make running an Amazon advertising campaign simpler.
How to create your first Amazon advertising campaign?
Step 1β In order to create your first Amazon advertising campaign, navigate to your βCreate Campaignβ button on your Campaign Manager.
Step 2- Choose your campaign type to move forward.
Step 3- Choose the products you want to advertise and give your campaign a name. Always keep your campaign name short and straightforward, so you can find it easily later.
Pro tipβ Make sure to keep the seasonality and market trends in mind while choosing to advertise your products. Letβs say you sell shoes and thereβs a Harry Potter movie thatβs released at the time.
Promote those pairs of shoes that have the same colours or patterns to relate with whatβs on everyoneβs minds and smartly play with their psyche.
Step 4- Choose your targeting options and set your negative keywords.
Pick Automatic targeting if you want Amazon to target relevant keywords and products to best suit yours. You can go with Manual targeting if you want full control over what keywords you are targeting are have the historic data to target the right keywords.
Always add Negative keywords to control wasted ad spend by adding the terms you donβt want your ad to appear for. If you sell stainless steel dishes, you can add βGlasswareβ as the negative keyword so your ad wonβt appear for those looking for Glass dishes.
Various Ad Targeting Options
Itβs all in the way you are targeting your ads. Here are 3 options for you to choose from.
Keyword targeting
Incorporate relevant keywords that relate closely to your product. Make use of a mix of broad, phrase and exact keywords for maximum efficiency.
Use realistic terms people are searching for. Download the Search term report Amazon gives out to get a better understanding of what your customers are searching for.
Leverage powerful Amazon keyword research tools and AI-driven PPC platforms such as Helium 10, SellerApp, and other advanced solutions to automate keyword discovery, improve listing relevance, and optimize ad bids for maximum ROI.
Product targeting
You can position your product among products or product categories similar to yours when you opt for Product targeting.
Your product would appear as a complementary product in the search results when someone searches a product within the same category.
Audience targeting
Through this mode of targeting, you can analyse shopping behaviours, abandoned carts or specific buyer behaviour to appear to customers looking for your products precisely.
Step 5- Adjust your bids, set your preferred daily budget as well as the duration you want to run your ad for.
Amazon recommends you to run your campaigns without an end date, but gives you full flexibility to pause it at any time. This is to keep your products top of mind for customers and keep up with shopping trends. For automatic targeting campaigns, Amazon continuously updates the shopping terms used, allowing you to track changes and optimize performance throughout the year.
Depending on the currency, these are the minimum daily budget options Amazon recommends.
| Marketplace | Minimum Daily Budget (local currency) |
|---|---|
| United States | $10 |
| Canada | $10 |
| Mexico | MXN 200 |
| Brazil | R$ 50 |
| United Kingdom | Β£10 |
| Germany | 10 β¬ |
| France | 10 β¬ |
| Italy | 10 β¬ |
| Spain | 10 β¬ |
| The Netherlands | 10 β¬ |
| United Arab Emirates | AED 40 |
| Saudi Arabia | SAR 40 |
| India | βΉ 500 |
| Japan | 1,000Β₯ |
| Australia | 15 |
| Singapore | S$15 |
| Sweden | 100 kr |
| Poland | 45 zΕ |
| Turkey | 85 TL |
| Egypt | 200 Β£E |
| Belgium | 10 β¬ |
| South Africa | R200 |
Step 6- Always track performance KPIβs and keep yourself updated with important sales metrics like CTR (Click through rate), clicks, impressions, ROAS, ACOS and stay updated with your ad spend and ad sales.
This data will help you optimize your PPC campaigns further so you donβt miss out on lost sales opportunities and bring better ads revenue.
9 Advanced Amazon Ad Tips to Improve Your Sales with a Successful Campaign
Here are some of the Amazon advertising best practices to help enrich your Amazon advertising A game.
A/B test your way
Amazon lets you test the performance of your ads through the concept of A/B testing. You can test your ad outcomes by running variations of your ads to get an idea of how your ad could perform with your audience and further fine-tune your campaigns to maintain a low ACOS.
In Sponsored Product Ads you can test two manual campaigns. You can have one campaign targeting exact match keywords and another targeting phrase match to compare both their outcomes and then choose accordingly.
In Sponsored Brand Ads, you can test headlines like βYour Health Journey Starts Hereβ vs. βDiscover Premium Salad Bowl.β For a complete walkthrough of setting up your headline campaigns, check out our comprehensive Amazon headline search campaign setup guide, which covers everything from campaign structure to optimization.
In Sponsored Display Ads, try image ads vs. video ads to see which garners better engagement.
Adjust Bids Based on Performance & Competition
Use Dynamic Bidding (Up and Down) if you want Amazon to increase or lower your bid based on conversion likelihood. Implement Placement Adjustments to bid more aggressively for Top of Search, where conversion rates are typically higher.
Pro tipβ Set bid adjustments by time of day if your ads perform better during peak shopping hours.
Make use of the Search term report
Amazon allows you to download the Search term report to get a better understanding of what shoppers are typing into the search engine.
Getting access to these accurate terms allows you to target those keywords in your advertising campaigns as well as use them in your product listing details.
Encourage your shoppers to leave reviews
Reviews and ratings basically instill trust and confidence when a customer is going through your product listing, still pondering over whether or not to make a purchase.
A trusted review by a previous customer can help with that immensely. Itβs totally okay to request your customers to leave a feedback and rate your product. Not only does it improve your organic ranking but also gives you a deeper understanding of how your product is perceived on the other side.
You can use Amazonβs βRequest a Reviewβ option to send them a mail asking how they liked the product Or, use third party tools like Sagemailer, etc. to automatically send the buyer a mail soon after their purchase.
Global advertising
Scaling your business should definitely be one among your long term goals. Amazonβs marketplace being global, you can plan on listing your products on the Amazon Global Store and put yourself before the largest audience.
Explore Global Advertising to enable people from all over the world can access your products!
Bundle your products to increase your AOV (Average order value)
Whatβs better than finding a product you love and discovering that you can buy multiples of it or complement of it at the same time?
Well, letβs give that to our shoppers!
Explore product bundling or combos and allow your products to pick there favourite pieces out in bulk and in turn also increase your AOV. This strategy works particularly well for grocery and household items, where shoppers often purchase multiple products together. Consider promoting bundled offers through Amazon Fresh Weekly Ads to reach customers actively looking for grocery deals and bulk purchasing opportunities.
Use Amazon Posts
Use realistic lifestyle images to demonstrate your product and all its features and usability. Amazon post is a free tool and just acts like Instagram or Facebook posts where shoppers can engage with them through likes and CTAs redirecting to your product detail page.
It is a great way to retarget customers through display ads who previously engaged with your product.
Explore Influencer Marketing
With more and more people spending majority of their free-time on social media, it getβs easier for popular influencers to get the word out about your brand and products to their niche audiences.
When you are running ads on Amazon as well as promoting the same through influencer marketing, you are creating a top-of-mind concept for shoppers. This enables familiarity with your brand and can result in influencing their buying decisions.
A Fixed Ad review Cycle for Continuous Optimization
You must probably be tired of hearing this but trust me, there are clear cut answers right in front of your eyes; on your ad metrics. Monitor the bounce rate, cart abandonment rate, traffic, clicks, impressions, etc and do regular check-ins. Categorize them systematically with daily, weekly check-ins and monthly deep-dives to fix any issue from the root. However, managing this level of detailed analysis and optimization across multiple campaigns while staying current with Amazonβs frequent updates can be overwhelming for many sellers. This is where partnering with an Amazon PPC experts becomes invaluable for maintaining consistent performance and maximizing ROI through systematic campaign management
How will ads improve your business?
If you are wondering how, allow me to explain to you.
Drastic Sales Boost? Hell yes
Ads ensure your products are made visible in search results. With more and more products appearing before shoppers looking to purchase, you can experience an increased conversion rate. The complexities involved in organic traffic can be innumerable but with the option to run ads, you can have the best of both worlds. Donβt forget to improve your ratings and reviews and optimize your product detail page while running ads on your products.
Better Brand Awareness to Stay Top-of-mind
Being known to consumers is crucial in order to carve out a space for yourself in a huge marketplace like Amazon. Brand awareness doesnβt just keep your brand top-of-mind to shoppers but builds a strong brand identity for the long run. To gain insights into how advertising impacts brand awareness, explore Amazon Brand lift case studies, which demonstrate how brands strategically position themselves to stand out amid algorithm-driven search results and consumer distractions.
Factors to check before creating your ad campaign-
Keyword targeting strategy
Your keyword strategy should be contingent to your historic ad data. How your ads performed previously gives you very valuable information on how you can run your campaigns now.
Conduct a thorough keyword research to get as many relevant keywords as possible to boost your ad performance. Group keywords to match types like broad keywords, exact keywords and match keywords for better precision targeting.
Keywords improve the searchability of your products and bring them in front of a larger audience that is looking for products similar to yours. Use tools like Helium10, Sellerapp etc to find relevant competitor keywords.
Pick the products you want to advertise
Yes, unfortunately, you need to pick a few products you want to run ads on. Now, these can either be bestsellers that you may want to advertise more or can be new products or low selling products you want to push for better visibility and sales.
Make a decision of which products you want to advertise so you can plan your Amazon advertising setup for budget and ad copies accordingly.
Check availability and stock, missing info
Make sure you have ample of products in stock before running any campaign. You donβt want to miss out on potential customers and incur lost sales opportunities just because the product was out of stock when you were advertising it.
Ensure to fill all the product listing details in your Amazon Seller Central backend so it can rank better organically as well as improve your product listing score.
Optimize product listing
If you are wondering how big of a role product listings play, in running and Amazon advertising campaign well, it does. A whole lot. Your product listings can be equalized to a physical store that you would decorate and keep prim and proper for a visitor to lay eyes on.
The same way, for every click your ad gets, your product listing has to give them a reason to stay and go through it. Get your viewers to increase their dwell time and engage with what you have got to offer.
Donβt miss out on adding captivating listing images, relevant primary and secondary keywords panned out in your title, bullet points and description and finally, a compelling A+ content. Donβt miss out on adding captivating listing images, relevant keywords in your title, bullet points, and description, and finally, a compelling A+ Content.
To elevate these creatives further, you can check out the Amazon AI Creative Studio guide, which shows how AI can streamline ad creatives and boost engagement.
With so many interconnected elementsβfrom keyword research and product optimization to creative development and ongoing campaign managementβmany successful sellers find that working with specialized Amazon account management company ensures all these components work together seamlessly for maximum advertising effectiveness.
Have clear goals
Just because youβve kept an advertising budget aside, doesnβt mean you aimlessly spend on ads without understanding the motive behind them. Ask yourself what the sole purpose of running these ads are to plan accordingly.
Want to increase more brand visibility? Want to improve your profit margin? Want to drive more sales to increase your ROI? Well, make a decision so you can work towards achieving your Amazon advertising strategy accordingly with Amazon Advertising Campaigns.
Conclusion
Wrapping up, thatβs everything you should know when it comes to creating your very own Amazon advertising campaign. Remember, every click and impression holds the potential to drive meaningful results for your business.
Keep experimenting, monitoring your KPIs, and fine-tuning your approach to ensure your Amazon advertising campaigns deliver maximum ROI.
Alex Kung is the Founder and CEO of Sequence Commerce, with over a decade of hands-on experience in Amazon advertising, marketing, and marketplace strategy. As a certified Amazon Advertising Specialist, Alex has personally managed more than $15M in Amazon ad spend, helping brands achieve an average 40% increase in ROAS across diverse product categories. His expertise spans Amazon DSP programming, inventory optimization, A9 algorithm strategies, and multi-channel e-commerce scaling.
Before founding Sequence Commerce, Alex led e-commerce operations for several 7-figure brands, developing proprietary methodologies for Amazon keyword research and listing optimization now used industry-wide. A regular speaker at e-commerce conferences including SellerCon and Prosper Show, Alexβs data-backed insights have been featured in publications like Entrepreneur and Digital Commerce 360. Through the Sequence Commerce blog, he shares proven, actionable strategies based on current marketplace trends and algorithm updates to help sellers build sustainable Amazon businesses.
Finally, a straightforward guide that breaks down Amazon advertising into manageable pieces.
Six steps cover basics well, but advanced targeting strategies need additional consideration.
Simple steps are great, but campaign optimization requires ongoing attention beyond setup.
Advertising spend efficiency doubled when I followed the campaign structure recommendations here