7 new 2026 awards. Top Clutch CTV, Amazon, PPC, Programmatic, and G2 Enterprise.

★★★★★ 4.9 / 5 across 280+ reviews

Amazon Ads Verified Partner

Amazon Advertising Management Services for Brands Ready to Scale

Sequence provides full-funnel Amazon advertising management services across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon DSP, and Amazon Marketing Cloud. We manage strategy, campaigns, budgets, creative, optimization, and measurement as one connected Amazon Ads program. With $500M+ in marketplace revenue managed and 100+ brands scaled, Sequence is an Amazon Ads Verified Partner built for brands ready to move beyond basic PPC management. Just need PPC? Explore our Amazon PPC management services.

Get a quote → See case studies →

$500M+

Revenue Managed

100+

Brands Powered

285%

Avg 90-Day Lift

Amazon advertising management services dashboard managed by Sequence Commerce showing PPC, DSP, Sponsored TV, and AMC measurement across the full advertising stack

Brands running full-funnel Amazon advertising management with Sequence

The Definition

What Are Amazon Advertising Management Services?

Amazon advertising management services cover the strategy, execution, optimization, and measurement of paid advertising across the Amazon ecosystem.

Amazon advertising management covers the full Amazon Ads stack, not just PPC. This includes Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon DSP for programmatic display, audio, and video, Amazon Marketing Cloud for advanced measurement, and creative production for A+ Content, Storefronts, and video ads. Full-funnel Amazon advertising management connects these channels under one strategy, allowing budgets, targeting, creative, optimization, and measurement to work together instead of as separate line items.

Amazon PPC management focuses primarily on Sponsored Products, Sponsored Brands, and Sponsored Display. PPC is the tactical execution layer within the broader Amazon advertising ecosystem. Many brands begin with Amazon PPC management and expand into full Amazon advertising management once they are ready for DSP, Sponsored TV, audience strategy, and AMC-driven measurement. If you only need PPC execution, explore Sequence's Amazon PPC management services.

Sequence Commerce is an Amazon Ads Verified Partner providing full-funnel Amazon advertising management across PPC, DSP, Sponsored TV, creative, audience strategy, and AMC measurement. Our services are built for brands at $5M–$500M ARR that need strategic advertising management beyond tactical campaign execution. $500M+ revenue managed, 100+ brands, 8 Clutch Awards, and a 285% average 90-day revenue lift.

Why the Full Funnel Wins

Why Full-Funnel Amazon Advertising Management Goes Beyond PPC

Amazon PPC management captures high-intent demand, but full-funnel Amazon advertising management extends beyond search to reach new audiences, retarget shoppers, build brand awareness, and measure how each advertising channel contributes to overall growth.

Capability	PPC-Only Management	DSP-Only Management	Sequence Full-Funnel Management
Sponsored Products / Brands / Display	Yes	No (or outsourced)	Yes
Amazon DSP (programmatic)	No	Yes	Yes
Sponsored TV (Streaming)	No	Limited	Yes
AMC (Amazon Marketing Cloud)	No access	Often DSP-only views	Full AMC onboarded
Creative production (A+, video, Storefront)	Outsourced	Sometimes	In-house studio
Brand strategy + positioning	Not in scope	Not in scope	Strategic layer
Halo measurement (DSP → organic search)	Blind	Partial	AMC + AAS halo report
Single point of accountability	For PPC only	For DSP only	For everything

The Full Ad Stack

Six Amazon ad formats. Six different jobs. One strategic team running all of them.

Effective Amazon advertising management goes beyond Sponsored Products. Sequence manages six core Amazon advertising and measurement formats, each serving a different role across awareness, consideration, conversion, retargeting, and attribution.

Amazon DSP

Programmatic display + audio + video across Amazon-owned and partner inventory using Amazon's first-party shopper data. The most powerful audience targeting in retail media — and the format that unlocks AMC's full measurement power.

Use for: prospecting, retargeting, haloTypical ROAS: 3–7× (depends on funnel)Min spend: $10K/month managed

Measurement

AMC

Amazon Marketing Cloud

The measurement and analytics layer that connects Amazon advertising activity across Sponsored Ads, DSP, and other touchpoints. Sequence uses Amazon Marketing Cloud to analyze customer journeys, build audiences, evaluate attribution, and improve full-funnel Amazon advertising management decisions.

Use for: attribution, halo, audience buildsMin spend: Requires DSP relationshipSequence is: AMC onboarded

Core Services

Eight services. One strategic team. One invoice.

Our Amazon advertising management services bring PPC, DSP, Sponsored TV, creative, audience strategy, measurement, and reporting into one coordinated program. One team manages the strategy, execution, optimization, and performance of your Amazon advertising stack.

Full-Funnel Advertising Strategy

The strategic layer that defines how every ad format in your mix should work together. Budget allocation across upper, mid, and lower funnel. ROAS targets per format. New SKU launch playbook. Seasonal calendar. Competitive defense plan. Quarterly strategic review with the executive sponsor.

Annual strategic plan with budget allocation across all six ad formats
Quarterly business reviews against KPI targets per funnel layer
New product launch playbook (Vine, Sponsored launch, DSP prospecting)
Tentpole moment planning (Prime Day, BFCM, Holiday)
Competitive defense + share-of-voice monitoring

Strategy · Planning · QBR

PPC Management

End-to-end Amazon PPC management across Sponsored Products, Sponsored Brands, and Sponsored Display, including campaign structure, keyword targeting, bid management, budget allocation, search term optimization, placement strategy, and ongoing ACoS and ROAS optimization.

SP · SB · SD

Amazon DSP + Sponsored TV

Amazon DSP management across programmatic display, audio, and video, combined with Sponsored TV campaigns across Amazon streaming inventory. We manage audience targeting, campaign structure, budgets, optimization, creative coordination, and performance measurement.

DSP · STV · Programmatic

AMC Measurement

Amazon Marketing Cloud onboarded. Halo attribution, audience builds, incrementality, full-funnel ROAS measurement.

AMC · Attribution

Creative Production

A+ Content, Premium A+, Storefronts, Sponsored Brand video, DSP creative. In-house studio — not outsourced.

A+ · Storefront · Video

Brand Strategy + Positioning

Where your brand sits within the category shapes how advertising should be managed. We combine competitor analysis, share-of-voice tracking, brand defense, category positioning, and advertising insights to inform campaign strategy across the full Amazon Ads funnel.

Brand · Competitive · SOV

Halo Measurement + AAS

Amazon Attribution, AMC, and Amazon Ads Server help connect performance across different stages of the customer journey. Sequence measures PPC, DSP, and broader Amazon advertising performance together to identify cross-channel impact and improve full-funnel advertising decisions.

AMC · AAS · Halo

Executive Reporting + QBRs

Full-stack performance dashboards built for the C-suite. Weekly tactical metrics, monthly deep-dives, quarterly business reviews focused on the five-year revenue slope — not the next month's spike.

QBR · C-Suite · Dashboards

Featured Case Studies

Brands that scaled the full Amazon stack with Sequence.

Real numbers from active engagements. Full-funnel results across PPC + DSP + creative + measurement.

Supplements · Full Stack

ANS Performance

Sequence ran the full Amazon advertising stack — Sponsored Products, Brands, Display, plus DSP expansion. Tech + AI-enabled analyst layer drove campaign performance to 4.1× ROAS, with DSP now expanding share for repeat purchase audiences.

4.1×Amazon Advertising ROAS

Apparel · PPC + Brand Strategy

Joe Boxer

Full-stack engagement combining strategic brand defense, Sponsored Products campaign rebuild, and creative production. Result: +28.9% total sales growth while reducing ad spend and ACoS — the compounding ROAS payoff full-stack management delivers.

+28.9%Total Sales (Lower ACoS)

Apparel · Creative + PPC

Roots Canada

Sequence's in-house creative studio reconstructed the entire Amazon catalog with new product imagery, A+ Content, and Storefront — paired with full-funnel paid media. 100% conversion rate increase on the optimized catalog.

+100%Conversion Increase

How We Work

Our 4-Stage Amazon Advertising Management Process

Our Amazon advertising management process connects account analysis, full-funnel strategy, campaign execution, measurement, and ongoing optimization across PPC, DSP, Sponsored TV, and AMC.

Audit

We begin with a complete Amazon advertising management audit covering PPC campaigns, DSP activity, budgets, targeting, creative, AMC access, ACoS, ROAS, TACoS, and competitive share of voice. We identify wasted spend, scaling opportunities, and gaps across the advertising funnel.

Week 1

Strategy

90-day strategic plan: budget allocation across all six ad formats, ROAS targets per funnel layer, creative production calendar, AMC measurement architecture, executive QBR cadence.

Weeks 2–3

Activate

PPC restructured, DSP campaigns live, Sponsored TV testing, creative production shipping, AMC dashboards operational. Single weekly dashboard across the full stack from Day 30.

Weeks 4–8

Compound

Weekly tactical optimization, bi-weekly creative refresh, monthly format mix rebalancing, quarterly executive business reviews on full-stack ROAS and halo. The flywheel accelerates as AMC data accumulates.

Ongoing

FAQ

Amazon Advertising Management Services FAQs

What do Amazon advertising management services include?

Amazon advertising management services can include strategy, campaign setup, keyword and audience targeting, bid and budget management, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Sponsored TV, creative coordination, Amazon Marketing Cloud measurement, reporting, and ongoing optimization. Sequence manages these functions as one connected full-funnel Amazon Ads program. Sequence Commerce is an Amazon Ads Verified Partner providing full-funnel Amazon advertising management across PPC, DSP, Sponsored TV, creative, and advanced measurement.

What's the difference between Amazon Advertising and Amazon PPC?

Amazon PPC management focuses on Sponsored Products, Sponsored Brands, and Sponsored Display. Amazon advertising management covers the broader ecosystem, including PPC plus Amazon DSP, Sponsored TV, audience strategy, creative, and Amazon Marketing Cloud measurement. PPC can operate independently, while full-funnel management connects these channels under one advertising strategy. Brands at $1M–$5M ARR often begin with Amazon PPC management and expand into full advertising management as their budgets, catalog, and customer acquisition strategy grow. Explore our Amazon PPC management services if you only need Sponsored Ads execution.

What is Amazon DSP and when do brands need it?

Amazon DSP is Amazon's programmatic advertising platform — display, audio, and video inventory across Amazon-owned properties (Amazon.com, IMDb, Fire TV, Twitch) and partner inventory, with Amazon's first-party shopper data layered for targeting. Brands typically add DSP when they're ready to scale beyond Sponsored Products' inventory ceiling, want to retarget abandoners across the Amazon ecosystem, or need to drive new-to-brand acquisition. Minimum managed DSP engagement is typically $10K+/month. Explore our Amazon DSP management services for a deeper look at programmatic advertising.

What is AMC (Amazon Marketing Cloud)?

Amazon Marketing Cloud (AMC) is Amazon's advanced measurement and analytics environment for analyzing advertising signals across Sponsored Ads, DSP, Sponsored TV, and Amazon's first-party shopper data. AMC supports customer journey analysis, audience development, incrementality analysis, and full-funnel advertising measurement. Sequence incorporates AMC into its Amazon advertising management services to support better targeting, attribution, and optimization decisions.

How does full-funnel Amazon advertising work with AI search?

The DSP and AMC halo now extends into AI search. Shoppers who see your ads on Amazon are more likely to search for you on Google and mention your brand when they query ChatGPT. AMC attribution now includes AI-referred traffic as a measurable channel, and we build audience segments specifically around AI-Overview-originated sessions for retargeting.

What's full-funnel Amazon advertising?

Full-funnel Amazon advertising orchestrates upper, mid, and lower funnel formats together — Sponsored TV and DSP for upper-funnel awareness, Sponsored Brands and Sponsored Display for mid-funnel consideration, Sponsored Products for lower-funnel conversion. Measured holistically through AMC. The result is a compounding effect: DSP-driven brand awareness lifts Sponsored Products conversion rate, which lifts organic Amazon search rank, which lifts everything. PPC-only management focuses primarily on Sponsored Ads, while full-funnel Amazon advertising management adds DSP, Sponsored TV, audience development, and advanced measurement across the broader customer journey.

When does a brand outgrow Sponsored Products only?

Three signals: (1) Sponsored Products spend has plateaued — you can't profitably scale beyond a certain budget because keyword inventory has been exhausted. (2) ACoS is rising as you bid more aggressively on competitive keywords. (3) Organic Amazon rank has stagnated — Sponsored Products alone can't drive the new-to-brand acquisition needed to lift the broader ranking signal. When any of these show up, DSP + AMC start mattering. Most brands hit this transition around $3M–$10M ARR.

Can Sequence handle creative production in-house?

Yes. Sequence operates an in-house creative studio producing A+ Content, Premium A+ pages, Storefronts, Sponsored Brand video, DSP display creative, and Sponsored TV video assets. Keeping creative and Amazon advertising management within the same team allows campaigns and creative tests to be developed against shared media KPIs.

Can Sequence work alongside my existing Amazon PPC management provider?

Yes. Some brands retain their existing Amazon PPC management provider and engage Sequence for Amazon DSP, Sponsored TV, AMC, audience strategy, and measurement. We can coordinate with the existing team, or consolidate PPC and full-funnel Amazon advertising management under one team for a more integrated strategy.

How does Sequence measure halo from DSP to Amazon organic search?

Sequence uses Amazon Marketing Cloud (AMC), Amazon Attribution, and Amazon Ads Server (AAS) data to measure how DSP campaigns influence downstream Sponsored Products performance and brand-halo conversions. Attribution reporting follows Amazon's standard lookback windows (typically 14 days for DSP and Amazon Attribution), while longer-term changes in organic search visibility are evaluated separately by tracking trends in sales, branded search demand, and organic rankings over time.

Ready to Improve Your Amazon Advertising Management?

Get a free Amazon advertising audit and uncover opportunities to improve performance, reduce wasted spend, and scale.

Book a Strategy Call →

Amazon Ads Verified Partner · AMC Onboarded · $500M+ revenue managed · 100+ brands · 8 Clutch Awards

Amazon Advertising Management Services for Brands Ready to Scale

What Are Amazon Advertising Management Services?

Why Full-Funnel Amazon Advertising Management Goes Beyond PPC