Summer Amazon Ads Update: Features You Can’t Miss in June and July 2025

What’s up!

We’ve got some seriously exciting Amazon advertising updates to share with you that are going to completely transform your campaigns and really accelerate your growth this summer.

So what’s been happening this summer?

Amazon has been absolutely crushing it, releasing mind-blowing updates every month from June through July 2025. We’re talking AI-powered video creation that’s totally revolutionizing the game, plus interactive ads that literally let people shop straight from their TV while they’re chilling and watching their favorite shows. These upgrades aren’t just flashy new tech—they’re giving you real, meaningful ways to connect with your customers like never before.

Let’s dive right in and check out how these innovative tools can help you absolutely maximize your advertising results.

Make Professional Videos Like a Pro (Available Since June 10, 2025)

Amazon’s new video generator tool is now available to every single US advertiser and makes creating professional videos incredibly simple.

When It Launched: June 10, 2025

Who Gets It: Every US advertiser

Creating high-quality video ads used to be a total nightmare—expensive as heck and took forever. Well, those days are over—Amazon’s AI Video Generator has been available to everyone in the US since June 10th, and our clients are already seeing absolutely incredible returns. For instance, Amazon Brand lift case studies have shown how these tools can significantly enhance brand visibility and engagement, driving measurable results.

Here’s what you can do with your campaigns now:

Turn product photos into videos in seconds. Just upload any product photo and generate engaging content with literally one click.

Create animated product demos that are perfect for showing your stuff in real-life situations.

Get professional-quality videos with multiple scenes, awesome text effects, and background music that doesn’t suck.

Show your products in tons of different scenarios, with up to six completely different video versions for each product.

Video Condensing Technology: Already have demos, social media videos, or tutorials lying around? Amazon’s AI automatically grabs the best highlights to help you repurpose content for ads without all the hassle.

Brand Customization Features: Super easy to add your brand’s logo for that seamless, professional look.

Coming real soon: You’ll be able to throw in your key selling points and brand rules to make sure your unique voice really shines through.

Sequence Commerce would absolutely love to dive into your campaigns and pinpoint exactly which new video capabilities will deliver the biggest results for your business. Here’s our game plan:

Campaign Deep Dive: Take a hard look at your current performance using AI video tools to uncover potential improvements.

Video Strategy Session: Figure out exactly which products would benefit most from these new video formats.

Creative Asset Assessment: Check out your existing content to make sure it works perfectly with the Video Generator.

Product Showcase Planning: Recommend the absolute best products for one-click video creation.

Video Rollout Game Plan:

• August: Analyze your entire product line and plan out video content strategy.

• September: Start producing AI-powered videos with the Video Generator.
• October: Test your ads and optimize everything for peak performance.
• November: Scale way up for the holiday shopping frenzy.

• Coming Soon: Amazon keeps adding even more brand customization options to the Video Generator.

Why do you need to move fast on this?

• Jump on breakthrough technology while it’s still gaining serious momentum.
• Get way ahead of the competition in showcasing holiday products.
• Early adopters get way more time to refine and perfect their strategies.

Your Immediate Video Action Plan:

This month: Book a strategy session to explore all your product video possibilities.

September: Start cranking out AI-generated videos for your holiday product lines.

Shop Right From Your Couch (Launched July 2025)

Interactive Streaming Ads: The Future of Shopping is Here

Launch Date: July 2025

Who Can Use It: US advertisers on Prime Video

Amazon’s latest game-changer lets viewers add products straight to their cart right from Prime Video on their TV—no need to grab their phone or anything!

Two Killer Interactive Ad Types:

Interactive Video Ads: Viewers can add featured products directly to their cart using just their TV remote while they’re watching shows or movies.

Interactive Pause Ads: When viewers hit pause, products appear for super quick and easy purchasing.

What Amazon Expects This Will Do:

• 10x more product page visits compared to regular old video ads
• 10x higher conversion rates than those boring non-interactive formats
• Zero hassle of switching devices to complete purchases

Plan Your Next Moves for Streaming Ads:

Let’s get together and figure out exactly how these interactive ad formats could absolutely crush it for your product lineup. We’ll cover:

Perfect Product Analysis: Determine which of your products are absolutely perfect for TV-to-cart shopping.

Prime Video Strategy: Create a bulletproof plan for streaming ad campaigns.

Interactive Creative Planning: Develop ads that drive instant purchases like crazy.

Interactive Ads Timeline:

• August: Figure out product fit and draft a killer streaming strategy.
• September: Develop and launch your interactive creatives.
• October: Test and enhance your ad formats until they’re perfect.
• November: Scale campaigns big time for peak holiday shopping.
• Expansion: Prime Video ads are coming soon to Brazil, Japan, and the Netherlands.

Why should you act right now?

• Stay way ahead with cutting-edge technology.
• Reach over 130 million monthly Prime Video viewers in the US.
• 88% of Prime Video users also shop on Amazon—talk about perfect overlap!

Take advantage of Prime Video’s absolutely exploding reach.

Prime Video Numbers (as of July 2025)

• Over 300 million ad views across all Amazon properties
• Massive overlap between Prime Video viewers and Amazon.com shoppers
• Expanding into exciting new international markets

Way Better Targeting That Actually Gets Results (June–July 2025)

Free Amazon Insights—Live Since June 2, 2025

Launch Date: June 2, 2025

Update: Enhanced Your Garage and Brand Store Insights

Starting June 2nd, Amazon has been offering free advanced audience insights that enable you to:

• Create super-targeted audiences, like going after loyal Subscribe & Save shoppers.
• Find brand new customers who are just like your absolute best existing ones.
• Build incredibly refined segments for consumer packaged goods (CPG) brands.

Interest-Based Marketing Strategy That Works

Announced at Cannes Lions 2025 (June 16, 2025), Amazon is completely moving away from old-school demographic targeting toward interest- and behavior-based strategies—making it way easier to reach people who actually want to buy your stuff.

Enhanced B2B Targeting (Sites Feature)

Launch Date: June 2025

Amazon’s “Sites” feature helps B2B sellers target business customers exclusively—and it’s performing way better than standard campaigns.

Next Steps for Killer Targeting:

Let’s meet up to absolutely maximize results with:

• Audience analysis using Amazon’s free data goldmine
• Strategies built on actual behaviors, not just demographic guesswork
• Exploring all those B2B opportunities
• Creating custom segments modeled after your top-performing customers

Timeline for Targeting Enhancements:

• August: Review all available audience insights and accounts
• September: Build an interest-based targeting strategy
• October: Launch B2B campaigns and segment audiences like a pro
• November: Optimize all targeting ahead of the holidays

Why do you need to move now?

• Free access to Amazon’s latest and greatest insights
• Way sharper, interest-based targeting for dramatically better results
• Huge potential for B2B-focused brands

Your Immediate Targeting Action Plan:

This month: Book a session for comprehensive Amazon Insights audience analysis

September: Plan an interest-based holiday campaign that’ll kill it

Prime Day 2025: Absolutely Shattered Records

Event Dates: July 8–11, 2025 (4 incredible days)

Prime Day 2025 set brand new records and delivered outstanding results for advertisers who leveraged the new AI tools and interactive formats.

Key Wins:

• Most successful Prime Day in Amazon’s entire history
• Highest four-day sales volume ever recorded
• Customers saved billions across more than 35 different product categories

Prepping for an Absolutely Stellar Holiday Season

Let’s talk about a holiday strategy that builds on everything we learned from Prime Day’s massive success:

Campaign Planning: Use all the latest AI and interactive tools for a winning Q4

Multi-Day Event Strategy: Apply proven techniques for events like Black Friday and Cyber Monday

Budget Strategy: Focus your resources where they’ll get the highest returns during peak periods

Feature Integration: Bring all those new video and interactive options into your holiday campaigns

Holiday Readiness Timeline:

August: Begin creative development using AI solutions

September: Lock down holiday plans and finalize budgets

October: Test and optimize everything before the rush hits

November: Launch and monitor cross-channel holiday campaigns like a hawk

Shopping Features You Need to Watch

Amazon’s incredible spree of new AI and interactive capabilities means even more opportunities for creative and engaging campaigns that really work.

Why is planning early absolutely crucial?

• Early implementation consistently delivers the strongest results every single time.
• Get a huge leg up on the competition by adopting new tools before Q4.
• Give yourself plenty of time for testing and optimization before the craziest sales period.

Q4 Holiday Checklist:

This month: Schedule comprehensive holiday strategy workshops

September: Start integrating all newly launched features into your campaigns

AI-Powered Campaign Performance

Amazon’s generative AI tools for videos, images, and audio powered incredible creative efficiency during Prime Day and way beyond.

Platform Enhancements That Matter (June–July 2025)

Amazon DSP Major Upgrade

Launch Date: July 2025

Key improvements that’ll blow you away:

• Access to exclusive publisher inventory you couldn’t get before
• Way smarter targeting with enhanced data signals
• Seriously boosted performance across your entire marketing funnel

Amazon Publisher Cloud

Launch Date: July 2025

This secure “clean room” environment enables data collaboration between publishers and Amazon while preserving privacy and dramatically improving targeting.

Disney Integration

Announced: Cannes Lions 2025 (June 16, 2025)

Amazon now works seamlessly with Disney’s DRAX platform, unlocking even more premium inventory and comprehensive cross-platform measurement.

Brand+ and Performance+ Solutions (AI-Driven)

Launch Date: July 2025

Brand+: Totally focused on raising awareness and consideration

Performance+: Optimized specifically for conversion and performance

New Sponsored Product Ad Controls (July 2025)

Maximize Reach: Prioritizes broad exposure and impressions way beyond Amazon.

Minimize Spend: Focuses on cost-effective delivery and perfectly optimized budgets.

Shared Budgets Across Campaigns (July 2025)

A brilliant new feature allows multiple campaigns to share a single budget, dramatically improving efficiency and minimizing wasted spend.

Ad Format Strategy Timeline:

August: Look over your current spending and placements to see if there are ways to improve them.

September: Allow sharing of budgets and new formats.

October: Finish putting the TV and campaign together.

November: To have the biggest effect on the holidays, use the new formats to their full potential.

New Ad Formats Coming Up

In the last two quarters of 2025, there will be more interactive ad formats. By 2026, there will be even more creative tools for immersive experiences.

Why do you need to act right away on this?

• Sharing campaign budgets will make things run much more smoothly.
• Better placement controls for laser-like accuracy in targeting
• Put all of your streaming and TV ads into one great plan.
• The first thing you need to do this week is set up a meeting to talk about ad formats as soon as you can.
• Over the next two weeks, make placements better and set up shared budgets.

Full TV Setup (July 2025)

Amazon’s Complete TV tool makes it easier to plan, buy, and review Prime Video and all the other major streaming services in one place.

Timeline for Platform Upgrade:

In August, check your technical skills and change your plan if necessary.

In September, set up clean room integrations and advanced targeting.

In October, use AI to its fullest potential and combine campaigns across platforms.

November: Full integration before the holiday rush

What will the platform look like in the future?

By 2026, you should expect even more advanced ways to measure and interact with publishers. As a result, you’ll be able to run all of your campaigns from all of your digital touchpoints.

Why do you need to update right away?

• Use the newest DSP features to reach high-end, exclusive audiences.
• You can trust clean room strategies because they keep user data safe at all times.
• Automated optimization cuts down on a lot of the work that needs to be done by hand.
• The first thing you should do this week is set up a meeting to talk about your platform strategy.
• In two weeks, you should start using AI and advanced targeting tools.

How This Will Help Your Business: August 2025

Making videos very quickly: Choose your best-selling items, then use AI tools to make videos. Sales will rise by 25–40%, particularly if you display your holiday collections. 

First tests of interactive ads: To get the most out of those new interactive ad formats, try them out first on streaming TV brands in the tech, lifestyle, and home categories.

Improvement of the Free Audience

• Use Amazon’s free audience insights to find new ways to target people in Q4.
• Start Strong B2B Campaigns
• Use Amazon Business targeting to reach business buyers when it matters most.

In Q4 2025, preparing for the holidays 

• Use AI tools to make one-of-a-kind holiday product videos.
• Try out different interactive ad formats before the busy season starts.
• Use what you learned to get the most out of your summer audience.
• Use the Complete TV suite to make sure that everything works perfectly.

Get ready for Prime Video to enter new and exciting international markets like Japan, Brazil, and the Netherlands.

What to expect Advertisers can expect the following next because of all the great features that came out in June and July 2025:

• Instant AI-powered video production for more freedom in campaigns
• More and more people are using interactive streaming ads.
• Advanced targeting based on interests that really works
• The results of B2B campaigns got a lot better.
• Modern AI tools make campaign management simpler than before.

What’s Next?

Let’s schedule your strategy session right now. We’ll review your current campaigns and match exactly the right new features to your business needs—including:

• Comprehensive campaign audits to spot enhancement areas
• Product selection for AI video campaigns
• Reviewing your perfect fit for interactive streaming ads
• Audience insights to completely upgrade your targeting techniques
• Exploring B2B growth opportunities—plus a complete Q4 holiday strategy covering all the new features

Implementation Timeline:

Weeks 1–2: Comprehensive opportunity review

Weeks 3–4: AI video creation

Weeks 5–6: Test and tune interactive ads to perfection

Weeks 7–8: Full campaign assembly and monitoring

Forward Look: What’s Coming

Amazon’s ongoing innovation means you can absolutely expect:

• Way deeper integration of brand guidelines in Enhanced Video Generator
• Rollout of Prime Video ads to exciting new markets
• More ad formats and interaction options than ever
• Advanced AI-powered optimization tools by 2026

Getting ahead right now sets you up to:

• Completely outpace competitors who are slow to adopt new features
• Reduce ad costs with sharper, automated targeting
• Expand into emerging international markets
• Build stronger, more direct connections with your most valued customers

Time-Sensitive Opportunities

Why moving fast for Q4 success is absolutely crucial?

• Early adopters gain a massive competitive edge every single time.
• Right now is the ideal time to prepare and test for holiday season.
• Leverage this learning period to perfect your use of new tools.
• Make sure Q4 budgets incorporate all the latest features.

Your Immediate Next Steps:

This week: Book a consultation to learn exactly what’s possible.

Next two weeks: Begin creating AI videos for your top products

Next month: Pilot interactive campaigns

By September: Finalize all strategies and have everything completely holiday-ready

Ready to Get Started?

Amazon’s latest features are opening the door to some of the absolute best advertising opportunities we’ve seen in years. Brands that move quickly are already seeing substantial advantages.

Let’s Connect:

Book your custom Q4 planning session right now

We’ll audit your account for perfect new feature fit

We’ll craft a totally tailored plan and execute it for holiday success

Stay Updated

We continue monitoring Amazon’s new releases and will keep you updated on future features and opportunities. Look out for our next update following new August announcements and Q4 preparation tips.

Questions or ready to jump in? Contact us today. We’re absolutely excited to help you make the most of Amazon’s powerful, time-sensitive advancements!