November 5, 2024- Alexa is now available for self-service advertisers as a new supply source for Online video ads
November 7, 2024- Show your display ads to audiences who are most likely to consider and buy from your business
November 10- Access DSP recommendations via new Guidance API
The Guidance API encourages advertisers like you to automate their campaign optimization processes to reduce manual effort and improve efficiency. It provides the same intelligent suggestions for maximum average CPM, line-item frequency caps, viewability targeting, and other optimization opportunities that are available through the DSP console. By providing programmatic access to Amazon’s machine learning-driven recommendations, advertisers can quickly identify and act on opportunities to enhance campaign performance and delivery.
Self-service advertisers on Amazon DSP can use this feature.
November 12, 2024- Publisher moderation is launching for Amazon DSP self-service advertisers
Publisher moderation is a feature that applies Amazon Ad Policies based on line item settings. A creative is attached and automatically blocks any inventory where the creative isn’t approved to run.
This update allows the creative-line item to continue running on all other inventory where no violations exist. These checks include Amazon Policies for Amazon Stores, Freevee, Prime Video, Alexa Homescreen, FireTV, Fire Tablet, IMdB, and Twitch.
November 13, 2024- Review past incidents with ease on Ads Status in your preferred language
Amazon provides advertisers with the latest status information on Amazon Ads services like campaign creation/management, bulk operations, ad delivery, and reporting on Sponsored Ads, Amazon DSP, Brand Content and Amazon Marketing Stream.
Through the ‘History’ page, you can now review communications and status updates shared by Amazon Ads, including the past 6 months.
Amazon is fostering trust and transparency with its advertisers, and it is also giving them the insights needed to make informed decisions.
Amazon also offers a language switcher on the Ads Status page, which allows users to view the status message in a list of available languages.
Authors in Canada and Australia can now engage readers by creating Sponsored Brands ads with custom image and video ads.
Book advertisers using a custom image in their Sponsored Brands ads saw an average 48% higher CTR (click-through rate) on phone than those who only used product images.
November 15, 2024- Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU
This enables advertisers like you to connect with audiences by targeting content based on relevant freeform keywords or phrases without relying on identifiers.
Contextual keyword targeting overcomes the limitations of category or product retail-based approaches by offering you the flexibility to target freeform keywords, enabling increased reach and performance.
November 18, 2024- Optimize Amazon DSP campaigns with pre-flight recommendations
In this launch, Amazon DSP has enhanced its recommendations feature to suggest campaign optimizations pre-flight automatically.
This integration streamlines the campaign setup process by providing data-driven recommendations within the familiar guidance panel interface. By considering these suggestions pre-flight, advertisers can make informed, proactive decisions about their bidding and frequency cap strategies before campaigns go live.
November 18, 2024- Sponsored Brands forecasting for impressions and clicks is now available in the advertising console
November 20- Optimize short-flight campaigns with Amazon DSP recommendations
Amazon DSP now supports recommendations for campaigns running as short as seven days, making it easier to optimize performance during high-traffic events like Prime Day or Black Friday. With this update, machine learning models deliver timely, actionable suggestions whenever a relevant alert is triggered, ensuring your campaigns stay sharp and effective during critical shopping periods.
November 25, 2024- Making Programmatic Smarter: How Amazon’s Dynamic Traffic Engine (beta) Tackles Inefficiencies in Ad Buying
This new metric, is a new traffic signal sharing and shaping tool that enables Amazon Ads to inform SSPs exactly what supply it needs, when it needs it, by sending “low demand” or “high demand” signal recommendations in advance.
What you gain from this-
Improved Inventory Management: Dynamic Traffic Engine can help SSPs save unnecessary network cost and bid processing, by replacing bid requests that would be rejected with bid requests that have a higher chance of meeting advertiser demand, leading to more efficient inventory management.
Enhanced Signal Transparency: It provides SSPs with valuable demand-side insights, empowering them to make more informed decisions about their inventory.
Want to stay ahead of the curve? Read more about the Amazon Ads updates in November 2025 to see what’s coming next for advertisers.
Alex Kung is the Founder and CEO of Sequence Commerce, with over a decade of hands-on experience in Amazon advertising, marketing, and marketplace strategy. As a certified Amazon Advertising Specialist, Alex has personally managed more than $15M in Amazon ad spend, helping brands achieve an average 40% increase in ROAS across diverse product categories. His expertise spans Amazon DSP programming, inventory optimization, A9 algorithm strategies, and multi-channel e-commerce scaling.
Before founding Sequence Commerce, Alex led e-commerce operations for several 7-figure brands, developing proprietary methodologies for Amazon keyword research and listing optimization now used industry-wide. A regular speaker at e-commerce conferences including SellerCon and Prosper Show, Alex’s data-backed insights have been featured in publications like Entrepreneur and Digital Commerce 360. Through the Sequence Commerce blog, he shares proven, actionable strategies based on current marketplace trends and algorithm updates to help sellers build sustainable Amazon businesses.